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Publicis Seattle creates new visual identity for the 2018 Special Olympics

Publicis Seattle unveiled the new visual identity for the 2018 Special Olympics USA Games. The agency was tapped as the sole agency to create the identity and corresponding tagline – Rise With Us. The games will be held in Seattle in 2018.

Commercials: 
 

7 Eleven "Cheese burger" (2016) :15 (USA)

7 Eleven "Cheese burger" (2016) :15 (USA)

There are now cheese burgers at 7 eleven and that's a yuuuge deal.

 

7 Eleven "Shark week" (2016) :15 (USA)

7 Eleven "Shark week" (2016) :15 (USA)

Every so often people take a down and dirty retail spot and do something fun with it. This is one of those times.

 

7 Eleven "Pizza" (2016) :15 (USA)

7 Eleven "Pizza" (2016) :15 (USA)

This spot was crying out for the people say "that's yuuuuuge." Missed opportunity in my humble opinion. I like the way they are messing with the letter box.

 

Airbnb "Don't go to L.A. Live There." (2016) :30 (USA)

Airbnb "Don't go to L.A. Live There." (2016) :30 (USA)

Don't go to L.A. Live there. And then do all the stuff tourists do. Because as someone who's lived here for six years now, they picked some really obvious stuff to do.

 

Airbnb Don't Go To Tokyo. Live There. (2016) :30 (USA)

Airbnb Don't Go To Tokyo. Live There.  (2016) :30 (USA)

Don't go there. Live there. Live in Tokyo. Even if it's only for a night.

 

Airbnb "Don't go to Paris. Live There." (2016) :30 (USA)

Airbnb "Don't go to Paris. Live There." (2016) :30 (USA)

Don't be a tourista in Paris. Live in Paris as a local. Just know they will still hate you for not being able to speak the language.

 

UnitedHealthcare "Pool vault" (2016) :50 (USA)

UnitedHealthcare "Pool vault" (2016) :50 (USA)

Oh yay, another Dumb Husband spot. They resonate with me almost as much as the Dumb Dad spot. Men, what are you going to do with them.

 

Burt's Bees "Silence" (2016) 3:20 (USA)

Burt's Bees "Silence" (2016) 3:20 (USA)

Mandy Harvey was singing when she was four. But she had problems with her hearing. And when she was 21, she lost her hearing all together. She didn't let the devastation destroy her life.

 

Burt's Bees "Different" (2016) 2:09 (USA)

Burt's Bees "Different" (2016) 2:09 (USA)

Inspiring content for Burt's Bees, starring Diandra Forrest, who grew up with albinism. She didn't fit in growing up, and had to deal with insecurity until she finally started embracing it. And she went from object of ridicule to model who embraces standing out.

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