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Century 21 "Shockability: Detlef Schrempf" (2015) :37 (USA)

Century 21 "Shockability: Detlef Schrempf" (2015) :37 (USA)

I know it's a social campaign and I know it's meant for basketball fans during March Madness, but damned if I wouldn't be airing these random Detlef Schrempf adds a random word to your tweets on television every day. In this case, the word is shockability.

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Century 21 "Minimalistic: Detlef Schrempf" (2015) :37 (USA)

Century 21 "Minimalistic: Detlef Schrempf" (2015) :37 (USA)

Detlet Schrempf reads basketball-themed tweets and adds random words to it for Century 21 who either has the hippest CCO ever or decided to let 'the social kids handle the social media stuff."I'd like to believe it is the former because then there would be hope for us all.

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Century 21 "Melodious: Detlef Schrempf" (2015) :37 (USA)

Century 21 "Melodious: Detlef Schrempf" (2015) :37 (USA)

It's not everyday a basketball player like Detlef Schrempf reads your tweets and adds a random word to it. And it's not everyday this campaign is brought to you by a real estate company. Which is a cryin' shame.

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Century 21 "Linguist: Detlef Schrempf" (2015) :37 (USA)

Century 21 "Linguist: Detlef Schrempf" (2015) :37 (USA)

Detlef Schrempf is reading basketball tweets and adding random words to them. In this case the word "Linguist." Because no one ever says "how dog sandwich." This may be the best campaign for a real estate company I've ever seen.

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Century 21 "Classic hair: Detlef Schrempf" (2015) :37 (USA)

Century 21 "Classic hair: Detlef Schrempf" (2015) :37 (USA)

Detlef Schrempf reads some random tweets about basketball and adds some random words. In this case "Flawless." Yep, it's for Century 21. The only indication it is trying to sell anything is the phrase "Buy a house," at the end.

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Century 21 "Cheerleader: Detlef Schrempf" (2015) :37 (USA)

Century 21 "Cheerleader: Detlef Schrempf" (2015) :37 (USA)

Detlef Schrempf is reading basketball themed tweets during March Madness for Century 21 and adding random words. Even though pom-pom is two words, he explains that he is Detlef and he makes the rules.

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Century 21 "Appliance: Detlef Schrempf" (2015) :37 (USA)

Century 21 "Appliance: Detlef Schrempf" (2015) :37 (USA)

Detlef Schrempf read a March Madness basketball tweet and added a random word (in this case "Appliance,") for Century 21. I mean really, do you need to know more to be sold on this concept?

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Century 21 "Rhinoceros: Detlef Schrempf" (2015) :27 (USA)

Century 21 "Rhinoceros: Detlef Schrempf" (2015) :27 (USA)

These ads coincided with March Madness Sweet SIxteen and have Zero to do with buying a house except for the end call to action. Which makes them amazing.

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Samsung "Jewels" (2015) :30 (USA)

Samsung "Jewels" (2015) :30 (USA)

Phone porn spot for Samsung.

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Lennox Residential "Vault" (2015) :30 (USA)

Lennox Residential "Vault" (2015) :30 (USA)

GSD&M and Lennox Residential transformed a home into a money-saving vault with the help A'shop and artists Fluke and Zek & John Pugh.

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