In this King Kong homage, the beautiful blond initially screams and rejects King because his ginormous ape hands (he is an APE not a monkey! / pet-peeve) are stinky and may have cooties. Once she has sanitized the big ape with her trusty Green Cross Hand Sanitizer, they can get down to business and share germs in a big fat cootie-filled snog. Don't worry your little head with the details, it's advertising-logic.

Update - Official statement and removal of spec ads. This is JWT's official statement (pdf under link)

September 17 2009

Official Agency Statement

Re: SAB Miller/REDD’S “Dark Secrets” Posters

The poster campaign for SABMiller – REDD’S was originally developed by JWT Vietnam for internal creative purposes. At no point of time was this work endorsed by SABMiller for either publication or submission to external award shows. We therefore regret the unauthorized submission to such shows and officially withdraw the work from any such show. In the interest of SABMiller, our client, we also ask every publisher to refrain from publishing these ads on websites or in other publications. We apologize for this incident.

Chris von Selle
Managing Director
JWT Vietnam

And once again, I feel the need to remind all readers that we actually have a spec work category to submit ads to but you need to tell us that is is, indeed, spec work (and clear the publication of said ad with your agency if it is spec for one of your existing clients).

"Now listen up guys, you gotta communicate that you can send money across the world with Western Union, and you can only use royalty free stock as we have no budget."

I reckon the Saatchi Vietnam team can be pretty happy with the results.

Saatchi & Saatchi in Vietnam did these ads to promote the guided tours of Cu Chi Museum of the Vietnam War.