WHAT'S A SAATCHI...? (Brandingusa)

Looking to topple IPG, WPP, Omnicom and Publicis? Who isn't! Learn the tricks of the trade from Hoffman York, one agency that fought for their independence from Saatchi and Saatchi and won.

Tom Jordan, Hoffman York's creative director and author of recently published 'What's a Saatchi and How Come We Have Two of Them?' dropped by adland to share some pearls of wisdom with you adgrunts.

Click continue to read about Hoffman York and Tom Jordan, the Master of Marketing in the Mid-West!