With Mother's Day now behind us, we can look back at yet another year of touching and/or sentimental blah blah mom blah blah does so much blah blah thank her blah blah buy our product for her blah blah.

Thankfully, somebody decided to take a road a wee less traveled. Surprisingly, it was for Denny's.

The headline Quickies, the cleansing pads most girls prefer. is as close as the writer got to getting laid methinks. ;)

This ad ran in June 1980 in Over 21 magazine.

Oh that's exactly what we need, an Adshel that menstruates.

TBWA\Whybin Auckland built special adshels that went through a monthly cycle. PMS, Chocolate cravings and all.
It was first filled with tampons, and then the adshels were filled daily with free stuff women need over the course of a month.Chocolate, to fruit, to naughty knickers, to voodoo man-dolls and so on. Any passing female could help herself to the free Flossie-branded items. How fun. :) Click on the image to get a better look. Go inside to read credits but only if you promise not to giggle at the ECD's surname.

Grey Healthcare in Istanbul had a little fun with this brief - the problem to solve was that Ismet Dural Circumciser wasn't very well known in his neighbourhood. The solution, make a classic "take number" poster with a little extra on it. When people took the number they had the "circumcised" part left on the card to remind them of the doctors speciality.

Life boats hanging off buildings? Life vests under park benches? Life guards on duty in the middle of city streets? Yeah, Rethink Vancouver are at it.

To demonstrate the impact global warming will have on our cities, Rethink Communications Vancouver suspended lifeboats high above downtown streets. Printed on the bottom of the boats was the line “Stop Global Warming” and our client’s website, offsetters.ca. Other elements in the stunt included a lifeguard blocks up from the water and bus benches with life preservers underneath.

Offsetters helps companies and individuals offset their carbon dioxide emissions. More images inside.

Problem: Belgian burn wound centers get an alarming increase of victims during the summer - all due to BBQ accidents.
Solution: Saturday the 14th of September the World Championship Barbeque was held in Belgium, while expecting 20000 visitors more than 30000 BBQ fanatics showed up. On that day the Belgian Burn Wound Center presented "the burning man" - a real man who was on fire walking around handing out leaflets on how to avoid BBQ accidents and how to perform first aid on burn victims.
Result The stunt got mass coverage in press and media, continuing to inform the public of the dangers with barbequeing. The website for Belgian Burn Wound Center got a increased hit-count and finacial donations to the burn center have risen considerably.

Colenso BBDO, Auckland set out to discourage people from littering the streets of Auckland - by showing people how much rubbish is dropped around a single bus shelter in one week. Every day the crap thrown about on the streets around this stop was collected and added to the poster - this is the result after a week. Messy people us the bin!

Here is what it looked like day one, and the days after as it filled up.

DDB New Zealand went all out when promoting the film "knocked up" to air on Sky. First, creative team Christie Cooper and James Conner collected tadpoles, lots and lots of them. Then they converted a poster-stand into a fish tank. They put a model of an unfertilized egg in the center of the tank, and filled it with fish food that the tadpoles would naturally want. They hung the complete installation in a shopping mall. Super adgrunts can also see a film of the fish-tank build and end result inside.

Click here for larger tadpole poster image

DDB New Zealand went all out when promoting the film "knocked up" to air on Sky. First, creative team Christie Cooper and James Conner collected tadpoles, lots and lots of them. Then they converted a poster-stand into a fish tank. They put a model of an unfertilized egg in the center of the tank, and filled it with fish food that the tadpoles would naturally want. They hung the complete installation in a shopping mall. Super adgrunts can also see a film of the fish-tank build and end result inside.
Kudos to team:
Executive Creative Director - Toby Talbot
Copywriter - Christie Cooper
Art Director - James Conner
Group Account Director - Rose Thompson
Account Director - Danielle Richards
Account Executive - Brad Armstrong
Production Manager - Andy Robilliard
Special Build Manufacturers - ThreeSixty
Client - Mike Watson, Director of Marketing - SKY TV

DraftFCB Auckland decided to go all artsy for Robert Harris Coffee Roasters, since "all breaks should be inspirational". So they commisioned 10 artists to create 30 original works from coffee napkins and hung the results in the Adshel posters so waiting for the bus was like hanging out in an outdoor gallery. This is a shot of one such bus stop - close-ups of three pieces are inside.

TBWA\RAAD, Dubai want you to "put your skills to better use" and ring Career Junction.
I wonder if Amritraj Gupta's grocery lists really look like that. :))