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Honda Jazz becomes Honda [expletive]

dabitch's picture
Posted by dabitch on 11. September 2003 - 10:36

Norwegian lawyer Tom Tysbo is riling against agencies in todays Propaganda, Norway.

"Advertising people and their agencies create new products and new names for their clients, without much focus at all on the legal side of things", said Tom Tysbo to Propaganda.

"There are plenty of examples that are legally and language wise total catastrophes, like when they launched Honda Jazz in Norway."

Honda jazz was to be named Honda Fitta in Norway - "Small on the outside but large on the inside" was their slogan.

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