Favorite Story for Robbotman
This is brilliant and worthy of an award of some sort, like a good design award. To-genkyo have come up with a label that figures out when the meat inside has gone bad. No more relying on iffy smells or dodgy colors, the label actually spells it out for you. It's really quite simple, the ink is ammonia-detecting ink and it will darken depending on the level of ammonia present in the enclosed meat. Without the label trust the old saying; red meat isn't bad for you, fuzzy blue-green meat is bad for you.
Since the economy is crumbling all around us and every agency seems to be laying people off left and right - but work is still being produced, so clearly freelancers will be hired everywhere where people were just laid off - we thought we'd take it upon ourselves to help out... in a very AdLandish way.
The Official AdLand Advertising Tutorial: Part Seven - how to work with Freelancers Professors: Åsk Wäppling a.k.a Dabitch, Jane Goldman, Jordan Stratford, Brent Hahn, Leslie Burns-Dell'Acqua, John Backman, Alec Long, Maxim van Wijk, Brandon Barr and Grant Sanders (in no particular order) after a long thread on adlist where we all shared horror stories.
Ah yes, ladies and gentlemen. It's time for the Official AdLand Advertising Tutorial again. So far we've covered radio and viral. Today in Part Three of our ongoing series, we bring you the advice you need (and don't) on Art Direction.
The Official AdLand Advertising Tutorial: Part Three - Art Direction.
Professors: Brent Hahn, John Backman, Alec Long, Jesper Hansen, Åsk Dabitch Wäppling, Brad Zabroski, Clayton T. Claymore, Michael Deane, Leslie Burns-Dell'Acqua, Noah Rosenberg, Jane Goldman, and Alex Stone (in no particular order.)
Image by Laszlo under a Creative Commons 2.0 license
Q. How many copywriters does it take to change a light bulb?
A. "NOBODY changes ANYTHING!!"
Q. How many art directors does it take to change a light bulb?
A. "Does it have to be a light bulb?"
All you illustrators and photographers and reps who know a thing or two about copyrights might be interested to read Calacanis : Dealing with the photo copyright issue on blogs, where it seems there's a new idea forming - posting images without permission is OK as long as they are small?? Please help me out here, am I reading this right? Fair use? Has the world gone mad!? Is this the guy Denton thought should be the one to look up to when it comes to blogger ethics?
The web does cause trouble in this area, but would this new 'rule' hold water in court, or work in the long run - in a fair way? I don't think so.
Happy Holidays from the gang at AdLand.
We've got some fun gifts to hand out this month. The very generous folks over at Communication Arts have given us some 2004 CA Ad Annuals to share with you. Read more!
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