Fiat Smells Minty Fresh

Fiat Smells Minty Fresh

To introduce Fiats 2014 500 range and new colors, UK agency Maxus ran Metro London's first ever scented ad. Eau de New Car is a tongue and cheek ad featuring a mint-colored Fiat. When you rub the ink on the ad, it smells like mint. Car as fashion. Client: Fiat UK
Agency: Maxus

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