Barclays - ‘Moments That Matter' (2025)
Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
You know I can just picture this idea coming into fruition via a discussion about adding "in bed" to the end of anything makes it better, and then it was softened to "in slow motion" because "in bed" is too raunchy. So they wrote the line "Kate Upton washes car in slow motion" and then high fived themselves and everyone around the office. Mercedes-Benz