Lena Dunham asks artists to perform for free on her book tour

Lena Dunham who got $3.7 million in advance for a book, where the book tour tickets alone would generate $304,000 in revenue, decided in a moment of Amanda Palmer "Beers, hugs, and high-fives" frenzy that the artists she enlisted to perform as opening acts on her book tour should not get paid a dime. Not even gas money. They'll get exposure, see.
Aaaah. Exposure. How is it that saying goes? Money is what you live on; exposure is what you die from.
This we gather from reading the New York Times :

Adland: 
 

CVS "Deep Breath" (2014) :45 (USA)

CVS "Deep Breath" (2014) :45 (USA)

CVS wants you to take a deep breath. That's why they took a deep breath and stopped selling cigarettes. And are expanding their minute clinic.

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CVS "We Wish" (2014) 1:00 (USA)

CVS "We Wish" (2014) 1:00 (USA)

CVS wishes us good health. But does more than just wish it. They stopped selling cigarettes, expanded their minute clinic, and developed health programs for people.

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Toys R Us "I will always" (2014) (Canada)

Toys R Us "I will always" (2014) (Canada)

To celebrate 30 years, Toys R Us created this anthemic spot featuring kids of all ages pledging to retain the best parts of their youth. No matter how old you get, you never have to grow up.

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Fendi "Women's FW acessories 2014-15" (2014) 1:00 (Italy)

Fendi "Women's FW acessories 2014-15" (2014) 1:00 (Italy)

Carolina Melis directed and designed this intriguing piece for Fendi. Far from showing the usual bored looking models strutting up and down the catwalk, this video uses geometric shapes and colors to make the purses and wallets pop.

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Domo - Wrap your love with Domo - (2014)

Domo - Wrap your love with Domo  - (2014)

חג שמח, מעוצב וטעים!

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Migdal / Car insurance - Birthday (2014) :30 (Israel)

Migdal / Car insurance - Birthday (2014) :30 (Israel)

The time has come, she's about to give birth. You have to get to the hospital without her water breaking in the new car.

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True Religion "Be So Bold" (2014) 1:00 (USA)

True Religion "Be So Bold" (2014) 1:00 (USA)

Bold is a word like "cool." If you have to tell me you're bold or cool, you're neither. But I knew that from the way the bloodhound gang here walked into a bar sucking lollipops, throwing glitter, doing the "I see you" move and then challenging someone to--pingpong.

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Dust off the desktop, save the internet

Your mobile addiction is killing the internet. This is a fact.

You know how people talk about the mobile revolution?. What they're really talking about is the get up close and personal revolution. The, we have everything you want, and it fits in your pocket revolution, which is synonymous with the "It conveniently solves our biggest marketing problems as well" revolution, so which came first, the chicken, or the egg?

Adland: 
 

Volvo Trucks - The Casino (2014) :90 (Sweden)

Volvo Trucks - The Casino (2014) :90 (Sweden)

Volvo Truck and Forsman&Bodenfors decide to play a serious prank on a poor unsuspecting valet working a Casino in the Italian Rivera.

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