Dr. Gary has sent me a book called "It's not you, it's your ad agency - A marketeers guide to finding happiness". Full of good advice and images of black footed ferrets the book tells about Gary's study of "blame shifting" - the process of removing blame from one person or organisation and placing it on another. You can learn more and order your own (free!) book at ShiftTheBlame.com.
Dr. Gary did most of his research at East Bank Communications in Portland. Earlier works by Dr Gary includes "It's not you, It's the printer". Bonus, you can shift the blame in style with Dr Gary's giant foam finger pointer, only $2.95! Order online or via the coupon in the book.
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