Not your average kitty litter advertisement

There's no cat in the ad. The product shot is very small. And Scoop Away is a Clorox brand. If I hadn't pulled the ad out of the magazine myself I might have taken it to be a spec ad of some sort, considering the lack of copy, tiny product shot, and a headline the size of a tagline.

Is the apocalypse near when CP+B creating stinky ads and a traditionally dull parent company like Clorox has good work showing up?

Client: Clorox / Scoop Away