At the beginning of the month there was speculation as to what Sony's agency, Fallon London, was up to dropping balls around San Francisco.
Turns out the bouncy balls were for a cinema and TV campaign for its Bravia range of LCD TVs.
The campaign, entitled 'colour like no other', kicks off in the UK on November 6 with an epic two and a half minute version of the advert which will taking over an entire commercial break during the Chelsea vs Manchester United Premiership match on Sky Sports.
There is now a website dedicated to the spot at Bravia-advert.com where you can watch the advert, check out the gallery, pick out some wallpapers for your desktop and download a "making of" film. (it is also here in the commercial archive)
The ad features the song "Heartbeats" by José González from his album Veneer.
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