Decembers 3rds viral Knife City has reappeared on the web now that it has been officially launched. The film is part of a campaign for the Metropolitan police to reduce knife crime. You can now see the film here on it's own website: Itsnotagame.org.
The film is only a small part of the campaign, soon radio DJ's and street sampling teams will get involved as well, read more at the: Media Guardian.
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