The UK Advertising Standards Authority is investigating complaints that the new advertising campaign "Fuel for Britain. Isn't it?" by Mother for Pot Noodle, featuring Welsh miners is racist. The main complaint is that the ads play up on Welsh stereotypes and mock the country's culture and heritage.
A spokesperson for Unilever/Pot Noodle has said, "To use the word 'racist' to describe this tongue-in-cheek advert is ludicrous, given Pot Noodle is made in Wales and our employees, some of whom are ex-miners, were delighted to appear in it."
More on the campaign here and super adgrunts view one of the spots below.
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