Bos creates interacting billboards for Fido

Fido is bringing a Canadian-first to buildings around Toronto’s downtown core: projected billboards that interact with one another. To celebrate the holiday season and promote wireless video calling on Fido’s 3G High Speed Experience, the billboards feature a man and a woman each projected onto separate buildings or side-by-side on a single building. Initially, both are static, seemingly like other digital billboards across the city. Then, suddenly, the young couple begins to interact with one another: throwing snowballs, making faces on their phone’s screen and even playing with their pet puppy.

"The typical Fido customer is a social, hip urbanite who is always on the move," said Sébastien Moise, Marketing Manager, Fido. "We capture that with a fun, clever, first-of-its-kind campaign that grabs the attention like never before in downtown Toronto. It's the perfect way to promote features like video calling and other services our customers can use to keep in touch with friends."

The billboards, created in partnership with BOS Toronto, will be projected up on different buildings throughout Toronto’s downtown core from December 6th to December 29th. They are being projected by BC-based Media Merchants using high-power light projectors.