This is the first Super Bowl ad for this brand.
Agency: Desgrippes Gobe, Paris/BrandThinkTank
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Uh? So to make life happen, I need to be a bottle-blonde? Says the shampoo brand?
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PermalinkIs it for bleached blonde/dyed hair only?
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PermalinkDoes Shakira have blonde hair? I'm not sure that the blonde/dyed thing was their intention. heh.
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PermalinkShakira is a bottle-blonde, usually with one inch roots. In the beginning of her career she was still sporting her natural brown hair.
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PermalinkAh ok. Shows how much I pay attention to her. ;-)
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PermalinkThe art direction is interesting but that's about it.
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PermalinkNot very memorable as a super bowl commercial, but kinda neat looking nonetheless.
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