Cannes Lions Direct 2008 Grand Prix & Gold

by: caffeinegoddess, Jun 17 2008 - 1:03pm

The 2008 Direct Lions have been handed out at Cannes today. JWT India took home the Grand Prix for their effort was to elevate The Times of India from merely being a social mouthpiece to a catalyst of social change. Click on the images to see them larger.

Grand Prix
Title: LEAD INDIA
Advertiser/Client: BENETT COLEMAN AND CO.
Product/Service: THE TIMES OF INDIA NEWSPAPER
DM/Advertising Agency, City: JWT INDIA, Mumbai

Credits:
Agnello Dias, National Creative Director
Debu Purkayastha, AVP+ Senior Creative Director
Vistasp Hodiwala, AVP+ Senior Creative Director
Arkadyuti Basu, AVP+ Senior Creative Director
Vinayak Gaikwad, Creative Director
Simone Patrick, Senior Copywriter
Kaushik Iyer, Junior Copywriter
Anuja Arora, Account Executive

Gold Winners
This one won two gold awards for two different categories/entry type.
Title: TORTURE TEST
Advertiser/Client: UNILEVER THAILAND
Product/Service: BREEZE EXCEL WASHING DETERGENT
DM/Advertising Agency, City: LOWE, Bangkok
Type Of Entry: Product & Service in Category: Fast Moving Consumer Goods
Type Of Entry: Use of Media in Category: Dimensional Mailing

Credits:
Clinton Manson, Regional Creative Director
Dominic Stallard, Regional Creative Director
Clinton Manson, Copywriter
Dominic Stallard, Art Director
Piyachat Cholasap, SVP Creative Resources

Title: DO IT WITH A CAR
Advertiser/Client: NELKA RENT A CAR
Product/Service: CAR RENTALS
DM/Advertising Agency, City: JWT COSTA RICA, San Jose
Type Of Entry: Product & Service
Category: Travel, Entertainment & Leisure

Credits:
Alfredo Enciso, Art Director
Christian Caldwell, Creative Director
Khalo, Director, Grupo Produccion Creativa

Title: ANTI-SLAVERY
Advertiser/Client: MTV FOUNDATION
Product/Service: ANTI-SLAVERY CAMPAIGN
DM/Advertising Agency, City: JWT, London
Type Of Entry: Product & Service
Category: Charities, Public Health & Safety, Public Awareness Messages

Credits:
Jonathan Budds, Copywriter
Anita Davis, Art Director
Eric Lynne, Director, Partizan
Anna Church, Producer
Tivy Davis, Typographer
Karen Robins, Art Buyer

Title: BLACK BOY WANTING WATER
Advertiser/Client: STUDIO BRUSSELS
Product/Service: MUSIC FOR LIFE CHARITY EVENT
DM/Advertising Agency, City: MORTIERBRIGADE, Brussels
Type Of Entry: Use of Media
Category: Direct Response TV & Infomercials

Credits:
Jens Mortier, Joost Berends, Philippe Deceuster, Creative Directors
Tim Driesen, Copy/ad
Joeri Vandenbroeck, Copy/ad
Dieter Vanhoof, Copy/ad
Peter Claes, Head Of Marketing, Vrt

Title: GIVE A FEW BOB
Advertiser/Client: THE PROSTATE CANCER RESEARCH FOUNDATION
Product/Service: PROSTATE CANCER RESEARCH CHARITY
DM/Advertising Agency, City: THE COMMUNICATIONS AGENCY, London
Type Of Entry: Integrated Campaigns
Category: Integrated Campaigns
Read the original Adland post on this campaign.

Credits:
Robert Prevezer, Chief Executive
Shaun Patchett, Head Of Art And Design
Alan Curson, Creative Director
Caroline Jenkins, Senior Account Director
Rachel Patman, Account Manager
Laura Gould, Executive Producer, Red Bee Media
Bridie Harrison, Production Manager, Red Bee Media
Gemma Pasierb, Bookings Co-Ordinator, Grand Central Studios
Tricia Moon, Managing Director, Resonate
Anthony Clifton, Partner, Experience Communications
Greg Turzynski, Experience Communications

Title: DUCKS
Advertiser/Client: GOODMAN FIELDER BAKING
Product/Service: WONDER PERFORMANCE BREAD
DM/Advertising Agency, City: BMF, Sydney
Type Of Entry: Strategy
Category: Product Launches

View the commercial here;
Wonder performance bread - "Not for ducks" - (2008) :30 (Australia)

Credit Details:
Warren Brown, Executive Creative Director
Simon Langley, Creative Director
Paul Bruce, Art Director
Cleve Cameron, Copywriter
Richard Morgan, Copywriter
Craig Bailey, Digital Art Director
Whitney Hawthorn, Agency Producer
Gerry Cyron, Strategic Planner
Vicky Norton, GAD
Patrick Cahill, Account Director
Esther Knox, Account Manager
Production Company: Flying Fish
Post Production:Perceptual Engineering/The House Of Curves
Joe Leonie, Director