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Nationalencyklopedin; All you need to know ambient, Sweden

by: Dabitch, Jun 17 2008 - 1:04pm
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By Dabitch on June 17, 2008 - 13:04

Forsman and Bodenfors quirky ambient campaign for"Nationalencyklopedin, All you need to know" (The National Encyclopedia) appeared on nearly everything they could find.

Each piece has body copy explaining what it is. From t-shirts to telefax.

Ad agency: Forsman & Bodenfors

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Dabitch

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Creative Director turned CTO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen, Los Angeles and Stockholm.
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