Gatorade - Limited Edition Jordan Series / Bottle performance art - (2009) :30 (USA)

This TV shoot in Chicago was an integrated effort, with TBWA partners from Fleishman Hillard coordinating media coverage(resulting in 86 news stories, 25.1MM impressions) and our client partners coordinating an influencer event with dinner, games and music from DJ Biz Markie. Scottie Pippen and Jackie Joyner Kersey were in attendance. The shoot and event resulted in almost 700 positive tweets within a 24 hour period.

This includes credits for the following “Jordan Performance Art” creative:
:30 TV
Bottle packaging
Print
Digital

TV:
“Jordan Performance Art”

Agency:
Worldwide Creative Director: Lee Clow
Chief Creative Officer: Rob Schwartz
Group Creative Director: Jimmy Smith
Creative Director/Art Director: Jayanta Jenkins
Creative Director/Copywriter: CONTACT _Con-4310CEF6661 \c \s \l Donna LaMar
Creative Director/Art Director: Paul Nguyen
Associate Creative Director/Copywriter: Patrick Almaguer
Associate Creative Director/Copywriter: Blake Kidder
Art Director: Jeremy Stabile
Executive Producer: Sarah Patterson
Assistant Producer: Danielle Tarris
Group Planning Director: Scott Macmaster
 
Outside Vendors:
Production Company: @radical.media
Executive Producer: Frank Scherma
Producer: Barbara Benson
Director: Gary Freedman of The Glue Society
Production Designer: Tom Foden
DP: Eric Schmidt
Editorial Company: Venice Beach editorial
Executive Producer: Hunter Conner
Senior Editor: Rick Shambaugh
Visual FX: The Mill, Los Angeles
Technical Director: Aaron Grove
Sound design: Machine Head