"It doesn't take a genius" the headline cooly states and then we are shown a feature-comparison. Notice that the iPhone 5 feature list ends with "a totally different plug", a "feature" most iPhone owners do not want as it renders all their extra peripherals such as snap in speakers and even car-holders redundant. For crying out loud, the sudden stability in plugs was one of the attractive things about iPhones, and I'm sure that Nokias & Ericsson constant charger changes turned many people off and away from those brands.