Fruitwater "Misdirect" (2013) :30 (USA)

 
 
 

Fruitwater "Misdirect" (2013) :30 (USA)

Christina Applegate stars in this spot in which she is talking on the phone about something in between takes and-- get this-- the director thinks she is talking about something else. I know, right?! Let's hope Fruitwater doesn't taste as old and musty as this concept.

This spot also comes with the obligatory social media campaign in which consumers are invited to 'Share their sparkling truths," for a chance to win a personal assistant. I'm not quite sure how a misdirect spot links up with this.

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