Ad Council "Bully Prevention: Caine Smith" (2013) :60 (USA)

 

 
 

Ad Council "Bully Prevention: Caine Smith" (2013) :60 (USA)

It's a sad reality that kids are getting bullied more and more ferociously online and off. Just recently, a twelve year old girl in L.A. was bullied to the point of suicide.
This moving Ad Council spot done by DDB to coincide with National Bullying Prevention Month shows a kid with courage, and implores other kids to stop being a bystander and do something about it. First by going to StopBullying.gov
Authentic, sad and inspirational all at once, this spot is a good one indeed.

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