Kids are getting bullied more and more ferociously online and off. It's time we did something about it. Enter the "Be More than a Bystander," campaign, via the Ad Council.
This is the 30 second version "Cane Smith," done by DDB. In it, Caine brings forth the courage to tell his story, so that hopefully kids will have the courage to lend a hand. It begins by going to StopBullying.gov to learn how.