Toys R Us has a new learning concept store called Wonderlab. They tapped Toronto-based Open to create a new digital out of home and in-store point of purchase campaign.
The ads pose questions that kids might ask, along with the answers.
Campaign Title: Ever Wonder
Client: Toys“R”Us, Inc.
Creative Agency: Open
Creative Direction: Martin Beauvais
Strategic Direction: Christian Mathieu
Project Lead: Christine Macdonald
Project Manager: David Power
Art Direction: Jessica Rogers
Writing: Laura Beth Cooper