It's happening, people, for reals. Publicis, Omnicom merger gets U.S. antitrust green light. There are no objections from U.S. antitrust authorities for their proposed merger which would make the worlds second largest agency group merge with the world's third largest agency group, and with that becoming the worlds 1st largest agency group leaving WPP in the dust.
It's not over yet though, despite having been approved in Canada, India, Turkey, South Africa and South Korea. The merger must also get the the approval of shareholders in both companies. No word yet of what clients like AT&T and T-mobile, Toyota and Nissan think of suddenly using the same agency group as their main competitor.
The Publicis Omnicom Groupe will be the ad agency group with the most Effies, and their size may offer some more insights into Big Data, analytics and the ability to deliver targeted, customized, on demand, relevant and timely advertising.