Lowe Roche "Advertising Professionals" (2013) 1:30 (Canada)

 
 

Lowe Roche "Advertising Professionals" (2013) 1:30 (Canada)

42% of advertising professionals feel that an agency conducting qualitative and quantitative research for an award show video is a sign that people don't have enough to do at the agency.

50% of Advertising Professionals think strategy has taken over the creative department.

75% of Advertising Professionals prefer punchlines at the end of their award show videos.

Knowing that the average attention span of a North American is 7 seconds, and at most they're attention is held for 30 seconds, 65% of Advertising Professionals believe 1:30 for a video is at best, 30 seconds too long.

75% of Advertising Professionals don't like generalizations about people who work in advertising.

What do you think?

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