Tiny Rebellion creates the foodporn index for Bolthouse Farms

 
 

Tiny Rebellion creates the foodporn index for Bolthouse Farms

To help raise awareness for healthy eating for their client, Bolthouse Farms, La-based Tiny Rebellion created an interactive website -- that tracks the real time social sharing of food. Using an algorithm to track real-time mentions, they discovered the majority of posts are of junk. It is their hope that we can promote more healthy eating by pointing this out.

It's a cool idea. I like the real-time aspects of it. But I'm not sure if junk-shaming will work to convince Americans to put down the bacon and pick up the broccoli, but if it makes my instagram feed more interesting, I'm all for it.

Client: Bolthouse Farms
Agency: Tiny Rebellion

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