To help raise awareness for healthy eating for their client, Bolthouse Farms, La-based Tiny Rebellion created an interactive website -- that tracks the real time social sharing of food. Using an algorithm to track real-time mentions, they discovered the majority of posts are of junk. It is their hope that we can promote more healthy eating by pointing this out.
It's a cool idea. I like the real-time aspects of it. But I'm not sure if junk-shaming will work to convince Americans to put down the bacon and pick up the broccoli, but if it makes my instagram feed more interesting, I'm all for it.
Client: Bolthouse Farms
Agency: Tiny Rebellion