The standout commercial of the weekend. Good? Bad? You decide.

Every so often, a spot comes across the airwaves that makes you damn glad you decided to stay in the ad biz for another paycheck or two, only at another agency. This, my friends, is one of those spots.

It's residential. It's pedal pumpin'. It's surprisingly cerebral. It's classical. It's new. It's Nike.

It's not for everyone due to its, umm, subtle nature, but view the spot and, like, decide for yourself if you dig it or not. (more...)

I dig it. Lots.

Nike Play

Posted Monday Morning 6:39am CST (Sorry Peter - I couldn't wait ;-)

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