Soreen "The Loveable Loaf" (2014) :30 (UK)

Soreen "The Loveable Loaf" (2014) :30 (UK)

Soreen is wonderful. Deliciously chewy and satisfying, it's a product where the benefit is immediately apparent on first bite. It also has a rich history of advertising across the decades, stemming from 1937 when the company was founded by John Sorensen in Manchester.

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Brand twitter outreach - a dangerous strategy

Much has been made of the realtime marketingchannel twitter - lets all agree that this is what it is today - where brands try their best to entertain us by inserting themselves into sports & news, address our constant complaints about delayed flights, act as a help desk reception dishing out links to those who can't google or.. Fight for our attention based on what we tweet.

Adland: 
 

Barncancerfonden - A hair-raising message - (2014) :90 (Sweden)

Barncancerfonden - A hair-raising message - (2014) :90 (Sweden)

Every time I pass these moving digital billboards in the tunnelbana (subway) I smile. They're so minority report and high tech and begging to have creative things done to them.

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Toyota Camry - B.B. King Guitar / BOLD - (2014) :30 (USA)

Toyota Camry - B.B. King Guitar / BOLD - (2014) :30 (USA)

B.B. King. Really? I don't think I've seen him since made a deal with the Devil in 02 shilling Burger King, because B.B. King = Burger King, get it?

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Toyota Camry - Bride Breakout / BOLD - (2014) :40 (USA)

Toyota Camry - Bride Breakout / BOLD - (2014) :40 (USA)

Here's a bold move that really isn't. It's a really old advertising idea - weddings - and a specific wedding idea already done much better by Volkswagen in 2001.

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The Nature Conservancy "Can't live without nature" (2014) 1:00 (USA)

The Nature Conservancy "Can't live without nature" (2014) 1:00 (USA)

Your first love wants you back. This PSA is a love letter to nature, our first love. Academy Award nominee Jessica Chastain narrates the poem "Our Nature," by Matthew Dickman. It was also directed by Peyton Wilson.

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NBA Global Games "Crocantíssimo" (2014) 1:30 (Brazil)

NBA Global Games "Crocantíssimo" (2014) 1:30 (Brazil)

To promote the NBA global games in Rio, agency Africa Zero created this stunt which, due to my limited Portuguese, I can only describe as bungee basketball. Looks like it was a lot of fun.

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Steam and Twitch now requiring disclosure of sponsored content

In news that might impact video game clients and the ad agencies who make their ads, and one which wil hopefully effect gamers in a positive way (which we haven't been seeing much as of late) Twitch and Steam are finally catching up to the FTC's more recent updates from last year concerning sponsored content and native advertising, and updating their ToS to reflect the change. Sponsored content. I love that phrase. See the image above? That was sponsored content from like 1957 or something. No one bristled at it then.

Adland: 
 

Snickers "Mr Bean Kung Fu" (2014) :60 (UK)

Snickers "Mr Bean Kung Fu" (2014) :60 (UK)

You're not you when you're hungry. Sometimes you're Joan Collins. Sometimes you're Mr. Bean. BETTER GET SOME NUTS.

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#Gamergate OP deleted from Github the official reply to "why?"

Yesterday a repository called "Gamergate OP" was deleted from collaboration-site Github, for the moment you can see see it via Google Cache. I emailed Github to get clarification as to why.

I asked the following questions:

Adland: 

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