American Society of Media Photographers (ASMPNY) say "Don't Screw Us"

"If you're an artist you should protect your work" says some anonymous guy in this ad, because of course we should all wear oak barrels around our body to protect us from pickpockets, it's up to us to protect from wrongdoers. Yeah? No. If you do disable right-click on your portfolio site, people will complain, if you add DRM people will scream, and if you don't people will pass your copyrighted works on like Wil Wheaton just experienced. It is indeed a complicated issue, as in damned if you do and damned if you don't.

To reinforce Coates' position as the 'experts in equipment hire' these radio ads play out scenarios were people have the wrong equipment. Like candles instead of real lights.

Client: Coates Hire
Agency: Ideaworks, Sydney
Production Company: Stellar
Creative Director: Paul Knights
Assoc Creative Director: James Gali Barrow
Copywriters: Paul Knights; Tom Russell, James Gali Barrow (also AD)
Agency Producer: Norma Johns

Unicef Toy Soldiers row
Unicef Toy Soldiers Bag
Unicef Toy Soldiers standing

Y&R South Africa created a bag of playing children in classic toy soldier green plastic. I like it.

The challenge
The African continent has the world’s highest number of child soldiers, fighting in wars they don’t believe in, for causes they don’t understand. UNICEF extract many of these children from combat and reintegrate them into society. Y&R Johannesburg's aim was to rally support for this programme.
The Solution
Sending out a direct mailer that garners support for UNICEF’s child soldier programme. Initially, the mailer appears to be a typical packet of toy soldiers, but once opened, the recipient finds that the figurines are in fact children - reading books, playing soccer, riding bikes and doing other childhood activities.
Results

Commercials: 

This Week in Tech in who needs this crap October 5, were discussing a few things and Windows 7. It was when they reached that "house party" talk that they tipped to the windows 7 (censored version), and all found it really really amusing. It made me smile too because they say "adland.tv" so that their listeners know where to find it. Doesn't adland teevee sound great? Thanks guys, that was awesome.

Mini Rugs

Mini now sells rugs. No, wait. Mini cars are so economical, gas stations now sell rugs. Yeah that's it. You know you have a well established (even iconic) car brand when you don't need to show the car. Badjar Ogilvy, Melbourne did the deed.

Commercials: 

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