Peel that banana! Spec work wants you to snip it.

Here's some spec work from Bombay which wants you to get a circumcision - because it is good for you... or so they say. See ad inside.

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James Rouse puts the camera in actors' hands for commercial

Outsider's James Rouse directed this two-minute webfilm for the UK's ZOO Magazine, via Mother/London. The spot features two guys given £10,000 to create an ad for the mag. Instead, they use the cash to see how far they can get in a cab. Once they find a willing cabbie, the money takes them all the way to Marrakech. The Marrakech jaunt is part of a larger Rouse-directed campaign featuring the two adventurous lads.

Zoo tv - Taxi (2006) 1:20 (UK)

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Pamela Anderson Follows Kate Moss In Virgin Mobile Ad

Pamela Anderson follows in the footsteps of Kate Moss. No, not those footsteps.

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Contrapunto creates unbelievable campaign for Smart Car

The copywriter on this campaign from Contrapunto in Madrid sent in their recent TV and print work for the Smart Car. The theme of the ads is apparent in the line "Nobody will believe you've seen a price like it." Both TV and print use supernatural, legend or mythical characters to get the point across of an unbelievable price. Check out more creative inside.

Smart Car - UFO (2006) 0:28 (Spain)

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Group T - Star Wars/Hasta la Vista/Pulp Fiction (2006) Press/Outdoor (Brussels)

A series of ads from Duval Guillaume Brussels for Group T, a lanugage school.

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Mortar SF uses light-hearted approach in ad campaign for ER

A departure from typical healthcare advertising, Mortar’s campaign for St. Mary’s takes a gently humorous approach to the everyday situations that send people to the emergency room. Whether they are hurt crossing the street or fall ill after eating something adventurous, San Franciscans can start down the road to recovery within 30 minutes of arriving at St. Mary’s QuickCare. Intended to deliver a local, San Francisco feel, the ads can be seen around the city on buses, bus shelters, and banners.

“Humor is rarely used in healthcare, and we wanted to develop a campaign that is refreshing, new and above all approachable,” said Tim Spry, creative director at Mortar. “Accidents are a reality of life—no one likes going to the emergency room. By taking a light-hearted approach, this campaign says that if you need to go—even for minor injuries—St. Mary’s will have you in and seen in no time.”

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Draft NZ uses buses to illustrate dating in ambient ad campaign

Our friends at Draft NZ have sent in their work for New Zealand's premier internet dating site. The ambient work used busbacks to illustrate the fleeting nature of finding 'your perfect match'.

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Katamari Damacy commercials, kinda, times two.

Sharp badlander spotter Anantha nudged us to this set.

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New Nokia Viral Ad

Here's a new viral that was made to help promote Nokia's new E-series Smartphone: Big Cheese Memo

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"Viral campaigns may be in need of a health check "

The Sydney Morning Herald has a bit on viral campaigns this morning, where they conclude that the hype might be cooling off just as marketers in general are embracing it - or jumping on the bandwagon rather late. ;)

"People go to the internet for entertainment. They don't go there to see an ad."

said senior brand manager Anthony Toovey at Unilever. They don't go online to watch ads? This site is the exception to the rule then.

As usual, the DMC carries a big point and know just how to poke it in peoples eye:

Piers Hogarth-Scott of marketing agency DMC wrote in his blog this week: "So what if the clip has been seen by millions of people? How many influencers saw the clip and are advocating it to their peers? What impact is word of mouth having on sales? What level of sales uplift is attributed to this ad? What's been said about the brand good and bad and how do we engage these people in a two-way dialogue?"

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