Beer loses its fizz

A long but somewhat interesting article on how the popularity of beer is slipping among the older and younger crowds.

The beer industry is madly trying to figure out how to reverse this trend, which industry insiders insist is cyclical but which some analysts warn could represent a more long-term change in who drinks what and when.

"Demographic trends are working against the brewers," said Bonnie Herzog, a beverage industry analyst for Citigroup Investment Research.

Younger consumers raised on an ever-growing array of soda flavors and juice drinks, Herzog and others say, are finding the transition into alcohol a little easier with mixed drinks, which can be sweeter than beer and personalized to one's own taste. Baby boomers, meanwhile, are gradually transitioning from beer to wine and cocktails. And across the board, beer is suffering from a bit of an image problem.

But brewers say they get it now. They say they're on it, even though the industry continued to dip through the first half of this year, according to researchers who follow beer sales. Companies are investing heavily in new product development, new packaging and new marketing - all aimed at getting people to turn to beer for more "drinking occasions."

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How to advertise a product you can't show in a newspaper ad

How do you create an advertisement for a product that cannot be shown in national papers? Durex and their ad agency play it safe by using the idea of a "tease" with sillouettes to promote their new line - continuing on their attempt to "own" the safe sex category.

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Andrex ad causes stink but avoids bannage

The UK's Advertising Standards Agency today rejected 62 complaints over three Andrex Toilet Wipe Ads. They said the ads, by J. Walter Thompson, were meant to be funny and not offensive. The ads appeared in the Daily Telegraph, the Guardian, the Daily Mail, the London Evening Standard and the Sunday Times.

See more for one of the newspaper ads.

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Don't squirt my Kaboose!

Kaboose Inc, the world's leading independent online media destination for kids has partnered up with H.J. Heinz Company to help launch Silly Squirts(tm).

In the deal, Kaboose gets label space on millions of Heinz-base brand and Silly Squirts(tm) bottles, and in turn Heinz gets an interactive Heinz micro-site within Kaboose.com.

"Kaboose is very excited" said Jonathan Graff, President of Kaboose.
Ok sorry people I can't write any more about this without giggling myself to death like Beavis. Someone please get my mind out of the gutter but the squirty kaboose pun-temptations are getting to be a bit much for me. ;)

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Channel 4 hunt for ultimate viral ad of 2005.

CHANNEL 4 IN SEARCH OF 2005's ULTIMATE VIRAL AD WITH THE LAUNCH OF 'GERM'.

Brands like PlayStation, Burger King, Mazda, Ford, Miller Lite, Renault, Trojan condoms and Agent Provocateur have entertained and surprised mass audiences with their viral email ads. Brand managers are realising the power and reach of viral email ads as a non-intrusive marketing technique that is cheaper to produce than TV or cinema ads. The unregulated nature of the Net means that brands can get away with more risqué content than they would be allowed to do on TV. Channel 4's IDEASFACTORY has joined forces with the world's largest collection of entertaining viral emails Bore Me, digital agency DS.Emotion and viral promoter Hot Cherry to showcase some of the best viral email ads around - and to find 2005's ultimate viral email ad produced by a UK agency. On Monday 17th October 2005, Channel 4 launches a viral contest 'Germ' that will run on channel4.com/germ.

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Neil French speaks at ihaveanidea in Canada

Neil French, ( the man with the highest rated portfolio website here) hosted "A Night with Niel French" a at I Have an Idea (also popular!) in Toronto, Canada. During his chat he had a woman in a french maids uniform serve him drinks. Niel French. French maid. There's a joke in there somewhere.

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Golden Drums 2005

At the end of last week, the last of the Golden Drum Awards were handed out.

Leo Burnett & Target SA took home the Golden Rose (a.k.a Best in Show). An ad campaign for BankServiss created by Latvian ad agency ZOOM was awarded the New Moment award for the most creative, daring, fresh and innovative idea of the Golden Drum 2005.

Read on to see some of the winners.

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Last years "Tiny House" ad, still popular

The Banterist interviews Joe Lawson, the copywriter behind "Tiny House" Geico spot where Joe shares gems like this:

The most important thing is to avoid big industry functions. That way you're not reminded of the transitory nature of goodness in advertising. Every once in a while, if you are lucky, you catch the tail of an opportunity and put something on TV that doesn't annoy people, but most of the time 99% of us are producing crap.
All I want to know is who was the Art Director? Even Joe admits "The networks were all over our asses about the fact that it looked so authentic", so share the glory Joe, who made it so? ;)
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"+10": adidas kicks off on the 10th of the 10th

The creative team behind Adidas latest campaign have a thing for numbers as they launched their nes poster series +10, on the 10th of the 10th at 10:10 CET at adidas.com/football.

The campaign features black and white portraits combined with nationalistic colors of the player portreayed, over 25 players are featured amongthem Beckham, Kaka, Riquelme, Zinedine Zidane, Raúl and Michael Ballack.
The portraits were shot by the photographer Robert Wilson. Robert is the son of the legendary Arsenal goalkeeper Bob Wilson, keeping it all in the football family so to speak.

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Burger King masks on sale now.

BK mask eBay auction is probably just a way to drum up interest for the new BK masks, out just in time for Halloween. Instead of waking up with the King you could be the King. He's a truly scary character - the Meat'Normous Sandwich is enough to cause a heartattack just looking at it. ;)

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