London

Looking at this guy, who at the famous road junctions Piccadilly Circus in the west end in London somehow manages to be totally alone, my mind immediately jumped to that Twilight Zone episode "Time Enough at Last" where Henry Bemis seeks solitude to be able to read his beloved books, and when he finally finds all the time in the world he breaks his glasses.

"That's not fair. That's not fair at all. There was time now. There was all the time I needed... ! It's not fair!"

Poor Henry Bemis. Oh right, this sells Penguins. Yeah, I need some books. Or another Twilight Zone marathon.

Commercials: 
Air Bag

EPS stability system

Helps you avoid a close encounter with the air bag.
(You have to get close to read it)

Commercials: 

Benetton continues to boast its respect for diversity by inviting anybody and everybody to cast to become the newest face of the brand. ITS:MY:TIME befits the reality theme sweeping the globe only this time they’re after creative, unique individuals – not just your ‘typical’ model.

Samsung spam in forums

SAMSUNG Media 2.0 seeding by the Viral Company fails spectacularly due to deep throat, clearly someone with insight to how the Viral Company operates has been calling each spammy-styled forum posting shilling Samsung out. The key to finding each post was searching for the domain moltoman.com/tracker/, and presto you'd find each forum post that had an embedded smiley in it. The domain moltoman.com belongs to Oscar Trollheden (you can't make stuff like this up), and he owns 30 more domains if anyone fancies opening pandoras box.

Meanwhile over in the UK, Computeractive found similar shills in their own forums.

But, is the problem limited to one rogue agency in Sweden? Some interesting posts on Computeractive's own online forum suggest otherwise. Take a look at this post, for example.

Since this users entire posting history is about glowing reviews of Samsung products, either a Korean fellar who really loves Samsung logged on to their forums wanting to share out of purely altruistic reasons... Or, more likely he's paid to do it. What do you think?

Hot on the heels of the Advertising Age article Social Media: Consumers Trust Their Friends Less where an Edelman Study showed that only 25% of people find their peers credible (Bill Green picked them apart on that when we recorded this weeks beancast, by the way). The article states;

"The mind-set is no longer 'I can just trust it because it's somebody's opinion,'" he said. "It's, 'I can trust that specific opinion because it's someone I know.'

The question is, has anyone blindly trusted the mystery someones opinion, and if they only recently stopped, isn't that due to spammy behaviour in forums like these now demonstrated by Samsung?

When I spoke to Erik Johannesson at Samsung he made it clear that the Viral Company were hired to "place video banners". I asked if showing youtube links in forums was "placing video banners" and he responded:

"Samsung has a policy to be clear as to who the sender is in all of our advertising. What the Viral Company are doing is new to us, and going too far. We can see that this has been criticized. We've put a stop this this. We will reevaluate our internal policy over this, and we will analyze our relationship with the Viral Company, before we continue with any new campaigns."

If Samsung's actual policy is to be clear who is the sender of a message, they might need to have a worldwide look at what their advertising partners are doing.

You already seen the commercial "gear up for the gold". Molson also recently unveiled the final stage of their mural project, for which more than 13,000 Canadians submitted headshots to be included in the 4,000 square foot mural on the side of Molson’s brewery in Vancouver during the Olympic games. The repositioning’s roots lie in the belief that Canada is a land that shapes its people and it’s beer, and that Molson Canadian is a gift from this country’s abundant natural resources - a beer that is brewed from the best this land has to offer.

The spot you’ve seen, “Made from Canada” debuted on the evening of the Opening Ceremonies for the 2010 Winter Games on February 12.

Repo Men- Jack Soda - (2010) :30

Jack Soda comically exhibits a boy's unrestrained hormones as he becomes excited by the image of a busty woman doused with soda.

Geordie Stephens and Erich Joiner of bicoastal Tool of North America have directed several morbidly humorous spoof spots, via Goodness Mfg, which will be interspersed throughout the upcoming feature film Repo Men, and are currently being featured on the film's promotional site: www.theunioncares.com. Repo Men is based off a novel by Eric Garcia and directed by Miguel Sapochnik via Universal Studios.

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