Going retro?

Only two or three pages away from each other, I found these ads in the same magazine. Could it be a return to the "old skool" style of illustration? Or maybe vintage is just the feel these two brands were going for.

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'Cigarette sex' ads fined NIS 400,000

The Zarmon-Goldman ad agency and Lamit tobacco company have been fined NIS 400,000 for breaking the law as they used human figures fashioned out of cigarette packs in their ads. Israeli law states that you can't use human (or animal) figures advertising cigarettes, but if that wasn't bad enough the cigarette-box humans seem to be engaging in oral sex.

In one, a red (presumably male) figure cut out from a Kiss packet is on his knees between the legs of a reclining blue (presumably female) figure. In another ad, the female figure is on her knees with her "face" in front of the standing (male) figure's "groin."

Eilon Zarmon, owner of Zarmon-Goldman ad agency, said to the Jerusalem Post: "The discussion with the ministry was very short. We have excellent relations with the ministry. It claimed we are violating the law, but our lawyers say these are not actual human figures but only cut out from cigarette packets. Actually, it is a work of art." Pornogami art perhaps.
Not shy of controversy Zarmon-Goldmans pervious claim to fame was for Max cigarettes, showing two upright cigarettes with one of them bent at the tip and about to "collapse", mimicking a Jet striking the Twin Towers. "We are not afraid of slaughtering holy cows" Zarmon said at the time.
Spotted by Claymore.
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Chief Executive Salesman Jeffrey Gitomer on The Advertising Show

Whatever happened to customer service?

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Super Bowl XXXIX advertisers in the lineup

Super Bowl Ads. This year all you need is $2.4 million, and you're in for 30 seconds.

So far over 90% of the ad space for Super Bowl XXXIX, on February 6th, has been bought up. We can look forward to seeing spots for Pepsi, FedEx, McDonald's, Ford, Honda (which will introduce the Ridgeline, its first pickup truck), General Motors, Volvo, Frito-Lay, AmeriQuest, Novartis, GoDaddy.com, Gameznflix.com (a video-game rental site), CareerBuilder.com (will run 2 :30 spots) and Visa.

Ten of the 58 spots were bought by Anheuser-Busch- that's two more than last year. The NYPost claims Anheuser-Busch and Pepsi "account for one-quarter of the available spots".

 

Nike convicted of copyright infringement, Zhu Zhiqiang won

Back in july we told you that Nike was in court for plagiarizing cartoon stickman Now a Beijing court has ordered Nike to pay $36,000 to Zhu Zhiqiang. The court ruled that Nike had infringed on the copyright of 28-year-old cartoonist Zhu Zhiqiang, China Daily reported Thursday. The court said: "Ahead of the completion of the cartoon character of the stickman by Zhu in 2000, there was no such artistic work in China. So the character was original and should be protected by Chinese laws." Nike representative Zhang Zaiping told a newspaper that they would appeal the decision. Zhang thinks that the "stickman" lacks originality, was in the public domain and should not be protected by copyright.

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Dentsu makes Boeings Dance

Glassworks, London made this little dance happen, but it was the brainchaild of the peple at Dentsu, Japan, that started it all,
Hiroshi CD, Sasaki, Yutaka planner, Maeda knowledge, Toshinari, Tada Makoto, Kobayashi, Kazuto, Itoh euhm....Tanaka , Hasegawa, Haruo, Itoh CG supervisor Matuki Kiyosh. Righto. I didn't get anyones names or titles straight there, but check thier skilzz!. They make Boeings dance! Oh yes. Watch'emboogie! (click the pic fool) --+ windows media player, only.

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iPodification posters might be most copied of 2004

So, I'm guilty of pushing poor Caffeinegoddess to publish the 2004 lists before everyone headed off for the holidays, knowing full well that only us diehard workaholics (hang on, that's all of us, right?) would be here during the days after Kwanzaa and before New years.... But, we have to add now that after the Fuse iPod ad spoof campaign , the mystery under the presidents coats iPod, the real religious iPod ad for christianity and countless others, the iPod campaign is quite likely the most copied campaign of the year. At the Edinburgh Festival ('the fringe' in August) these posters appeared. The team who did these, and Art Director Susan Alinsangan especially, should be quite chuffed despite not winning the coveted D&AD award for best Art Direction.

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New Challenges from the Lowballers...and What to Do About 'Em

When I was a photographers' rep, I encountered lowballing all the time. Clients would say, "This guy came in at under half what you want." Sometimes we'd lose projects to these lowballers (when money was the deciding factor), sometimes not (when creative was). Now that I'm a consultant, I still hear from agencies that say that they often get bids from photographers (and other creative professionals) that are incredibly low and/or that include all rights. While we all want to think that a freelance creative professional is chosen more often than not for his/her abilities, often the reality is that a client can find good creative for an incredibly low price...thanks to lowballers who are ruining the industry.

So, just what is lowballing and why is it really bad for all of us?

Many people define lowballing as the act of charging less than your competition. That's not an accurate definition. Lowballing is charging less than the fair market price. The difference between those two definitions is enormous.

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Orange lets you create and compete with paper films

Paper film festival is on the hunt for the next Steven Spielpaper - the site lets you create and compete with short paper animations. Several categories are up for grabs, Best Mobile Film category, Best Video Film and Best Photo Poster.

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Advertising: the booziest industry by far

Advertising really is the alcoholic industry according to a survey from the Centre For Economic and Business Research which shows how much each British industry spends on alcohol per employee the Telegraph reports. Advertising firms shell out £ 248 per employee and year! That buys quite a few Bishops Fingers, or 47 bottles of Chardonnay.

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