So where did this campaign come from, the Bom Chicka Wah Wah which is on every gals hips and every guys lips, and in the urban Dictionary? It's a joint creation from BBH New York and BBH London and all are shot by director Mike Maguire (formerly of Maguire and Kuntz).
In order to attract attention from the target group of divers, we sunk a traditional poster billboard into the sea at the popular diving spot Björkviks brygga in Stockholm archipelago. Four weeks later we removed the billboard but during its time under water it had been seen by many divers who made it a goal to find it, and it was hotly discussed on diving forums around Sweden.
The idea of the campaign is to attract divers to the clear beautiful diving spots in the Red Sea. The half-tonne billboard is anchored to the seabed, five metres below the surface and carries the message that you can book a week in the divers' paradise of Hurghada in Egypt through the Ving travel agency.
The Smoking Gun reports 'Britney ballistic over billboards' and the ex-pop tart may sue for "nut job" advertisements using her bald head. The ads area headlined "Total Nut Jobs," "Shock Therapy," and "Certifiable." clearly questioning Britney's sanity, and while her lawyer doesn't touch on weather she is nuts or not he claims Spears's "likeness has a multi-million-dollar value for authorized commercial exploitations" and, as a result, she is entitled to "very substantial damages" from Clear Channel.
Note, not sure if the headlines "Total Nut Jobs," "Shock Therapy," and "Certifiable." are talking about Britney or the hacks who created these shite ads.
CMS Group, the authorized Volvo shop to take your car or truck in for care at has launched a campaign to remind customers and would-be ones that they have the personal touch and plenty of mechanics that help set things right. Tagged "service you remember" CMS sent out an old fashioned game of 'memory' with a twist, on the cards there's mainly images of their mechanics.
This sustenance campaign for this Mitsubishi Grandis is to communciate that GPS navigation system now comes as standard. Whole idea is that with GPS, one won't get lost again.
This campaign was launch in June 2007 with mainly print.
Comedian Bob Monkhouse is back from the dead in a television ad which blends archive footage of Monkhouse with shots of a body-double in a graveyard. The campaign promotes Prostate Cancer Research Foundation's "Give a Few Bob" campaign, fighting prostate cancer--the disease that killed Monkhouse.
Monkhouse's widow Jackie said it was a great honour for her husband, who died in 2003 aged 75, to feature in the ad, which coincides with Male Cancer Awareness Month.
"Bob would love this ad," she told British tabloid The Sun.
"It's funny but has a serious message about the threat of prostate cancer."
View the spot at GiveAFewBob.org. Thankfully he looks much less creepy than the Orville ad.