Nonprofit group Muevete por Tu Ciudad is promoting civic-minded behavior in Mexico City using the likes of bin Laden, former Iraqi dictator Saddam Hussein, and George Bush. The advertising campaign aims to "jolt the city's jaded commuters, police and public-transit drivers into courteous behavior."
Advertising firm Kastner & Partners in Mexico suggested using famous and infamous international figures, donating its design services and using free images in the public domain to craft the ads.
On one street-level billboard, the image of Saddam warns passers-by, "You can generate chaos: Don't you double park." Mother Teresa yells out, "Don't give bribes to the devil!"