Aaaaah, I see the strategy here, KGB are targeting the elusive young daft slacker-male with disposable income and a juvenile sense of humor. That's a good market. Top dollar there. Everyone else knows how to google.
Badlanders as the examples I promised: Dexim ad vs Jamie Nelson - This is what we call "demo love" - and what lawyers call "copyright infringement". and Double BLT magazine covers, NYT's "T" vs Coast a.k.a Toast.. This is not to be confused with obvious parodies that mimic a style on purpose to be funny. Like when John Cleese & Schweppes copied the style of CK perfume ads at the time.
Homages to other ads are a long-going tradition in UK advertising, but it's difficult to make them work in their own right so be careful with that.
The all time low is when ad agencies in far off lands re-use photographs they have no rights to use in their own ad campaigns, and this one tops them all as the mummy in that photograph is actually the copywriter of the original ad. When it comes to design you need to be inspired but watch out so it's not too inspired by all the great designers who came before you.
Clients will get in trouble for straight-up rip-offs. As they did in the case of Coke mimicking Joel Veitch's ninja kittens, and when Nike copied a chinese flash animators stick figures. These cases were won by the original creators, which is rare, but the bigger worry is when you piss off someone elses fanbase which may also be your customer base. Like when Nike copied Minor Theft or Jamba Juice borrowed heavily from Get Your War on. There is bigger danger in copying than simply being called a hack.
Great ideas exist everywhere. Even your mom has them. Advertising and design ideas are different. Great ideas in advertising are ideas made better by being solutions to the presented problem. Bolbal.wordpress.com has the solution. The problem
Manchester United canceled off their Asia tour agenda to Jakarta following the bomb blasts happened at one of the hotel where the elite team were due to stay in. The match scheduled for July 20 has been a long waiting for Indonesia MU fan for a couple month before and has been a big cause for t-shirt street dealers to make a massive production of MU T-shirts and Jersey. Affected by the blasts and the team cancelation, the fans euphoria are gone and the dealers must lost big amount of money, unable to gain a prospective consumer who was about to buy their T-shirt on the day MU team come.
So, now these vendors are out money and stuck with unsellable t-shirts. Uh-oh.
Poster for Lexus's pretty new convertible by Dave Masterman and Ed Edwards over at CHI and Partners in London. Watch out drivers, Objects in Rear View Mirror May Appear Jealous.
This print ad is targeted at gay men and women for the Dutch men’s fashion retailer Suitsupply, running just in time for the Amsterdam Pride 2009 parade which will be - as always - an awesome party. Be there and look smart.
We rarely posts infomercials here but some true gems need to be preserved for future ad-generations. This is one of them. I'm mesmerized, as DJ Clay and Sugar Slam host this informercial in all earnestness, saying things like 'motherfucking' in the most robotic way - Stephen Hawkings sounds more human -and using the special slang juggalos are known for ie: watch as ICP spray faygo all over. There will be free BBQ! First Aid stations! Showers! Stilt walkers! Helicopter rides! Seminars! No, wait did you say seminars?
Hey ICP, you got your wresting infomercial in my country fair infomercial. The result is so close to parody, SNL should really take notes.