"If you're an artist you should protect your work" says some anonymous guy in this ad, because of course we should all wear oak barrels around our body to protect us from pickpockets, it's up to us to protect from wrongdoers. Yeah? No. If you do disable right-click on your portfolio site, people will complain, if you add DRM people will scream, and if you don't people will pass your copyrighted works on like Wil Wheaton just experienced. It is indeed a complicated issue, as in damned if you do and damned if you don't.
To reinforce Coates' position as the 'experts in equipment hire' these radio ads play out scenarios were people have the wrong equipment. Like candles instead of real lights.
Client: Coates Hire
Agency: Ideaworks, Sydney
Production Company: Stellar
Creative Director: Paul Knights
Assoc Creative Director: James Gali Barrow
Copywriters: Paul Knights; Tom Russell, James Gali Barrow (also AD)
Agency Producer: Norma Johns