Advertisers that are quoted in UK press need to do their homework

I don't know if epolitix is anything more than a glorified tabloid but there was a quote in it today in regards to that old junk food ads aimed at children might get banned story that set off my nitpick-gene, and I just have to scratch it.

Advertisers say a ban will have no positive benefit pointing to Sweden which has the same levels of obesity despite a long-standing prohibition.

Why am I finding so many things wrong with this quote?

Do you care who Brock Savage is?

Glenfiddich has a new campaign running in the US featuring an imaginary man named "Brock Savage". Who is this man of mystery? And more importantly why should we care who he is? In the November 11th issue of Print Critic, Mark Teasdale, SVP-marketing of William Grant & Sons said, "There are 30-plus single malts sold in the U.S. with a name beginning with 'Glen.' This campaign simplifies it all for consumers, especially those ordering Glenfiddich for the first time."

But what does it simplify? Apart from trying to get people to order a "Fiddich", what does this campaign say about the whisky? Is creating such a character an effective way to stand apart in the realm of whisky and alcohol advertising?


Frontline: the Persuaders

The The Persuaders from PBS Frontline is now available to watch online. 90 minutes in either RealPlayer or Windows media format.

In "The Persuaders," FRONTLINE explores how the cultures of marketing and advertising have come to influence not only what Americans buy, but also how they view themselves and the world around them. The 90-minute documentary draws on a range of experts and observers of the advertising/marketing world, to examine how, in the words of one on-camera commentator, "the principal of democracy yields to the practice of demography," as highly customized messages are delivered to a smaller segment of the market.

They also have a page of links to articles and things mentioned in the show.

General Motors Launches Interactive Video Campaign

GM’s Chevrolet division is launching “Chevy Live”, a full-screen, DVD-quality interactive video application (called a “channel”) that will be the centerpiece of an ongoing campaign for Chevy’s broadband customers. Created by Campbell-Ewald, Chevy Live is available now at

The Chevy Live channel amplifies Chevrolet’s existing American Revolution campaign and will launch with special footage from the Country Music Awards that were held on November 9, 2004.


The Father of Guerrilla Marketing on The Advertising Show

Hear best-selling author Jay Conrad Levinson explain the origin of guerilla marketing, new strategies and the difference between traditional marketing versus guerilla marketing. Levinson’s concepts have influenced marketing worldwide with his books appearing in 41 languages and becoming integral parts of many MBA programs. Before teaching at University of California in Berkeley for ten years, Jay was senior vice president at J. Walter Thompson and in Europe as creative director of Leo Burnett.


Mother wakes up Target

On Target's website, you'll find a series of teaser spots created by Mother NY for the store's holiday promotion. Really funny stuff. An excellent example of Mother's creative super powers.

Click here to view Target’s Holiday Wake up Call teaser spots.


Whatever Happened To The Prime Directive?

It’s called The Prime Directive. If you’re a Star Trek fan, you probably know it by heart. Essentially what it says is that societies must be free to sink or swim on their own without outside interference. It is, as Spock would say, logical.

So where is the logic in The WIN Awards?


‘More Go’ for hungry hot dog hunter in new Nike TV commercial

Nike’s latest TV commercial is based on the concept that its Shox 2:45 running shoes give you ‘More Go’. Instead of being led by a top athlete, it shows a ‘Mister Average’ man, who puts his running shoes to good use in an unusual setting far removed from standard running shoe advertisements.


Ogilvy London Hijacked - Part II

Because this story just won't die yet!

Now I'm layed up in bed with some pooick tummy bug that my 3 year old daughter brought home from nursery, so with my new found down time, I could not resist finding out the latest from the guys who are eating away at the ad establishment.
So to date the big agency is still keeping schtum about domain, the url was scooped up just 24 hours after it became available; but its evil minions seem to be rallying round below.
And one strange voice has been heard that disagrees with the rest of the webs resounding support for this viral stunt, but as we say, every one to their own though, and this is after all a free web.
But, after reading this INDEPTH and somewhat personal attack especially on the agencies creative director Ben Wheatley, by the site Netimperative, the viral jesters obviously felt that it was only right, and modern to have their say back. Yet, on the original netimperative site, and although they describe themselves as a community, there is no provision to comment in any way publicly, even worse there is no authors name given either.

But as one would expect from the ASABAILEY team they have taken the matter into our own hands. And guess what? Having their say was as simple as taking the domain name. Oh dear indeed.


Nippon is lovin' it right.

For over a year now, hordes of creatives around the world have been cringing at McDonald's insipid "I'm lovin' it" campaign. But now, believe it or not, we have found a diamond in the rough on a notable Asian archipelago.