One Show Jeff King video part two

In this video, Jeff King proves he's bonkers once again. If a guy can have this much fun with only some old brass paperweight and a camera set on night vision, why do we make beer?

The bit on the previous one show video was posted here.

Hopahari WEE escalator

Hopa Hari Amusement Park - Escalator ad - ambient, Brazil

"Have fun at Hopi Hari's rollercoaster." is what the sign says. The people on each step however are probably screaming WEEEEEEE! at the top of their lungs. ;)

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Chill out, have a whack.

Whack is the new Froster drink flavour, the follow-up to last year’s hugely successful Bloody Zit. The launch of this new frozen carbonated beverage is Mac's second major advertising effort, created by Bos Toronto.

The 30-second commercial supporting Whack's launch is entitled "Amazing", and began airing in cinemas this past weekend in front of blockbuster films like Mission Impossible 3 and X-Men 3. It's a spoof of those late-night infomercials. A follow-up 30-second TV spot, "Testimonials" picks up where "Amazing" first left off and features teens talking about their Whack experiences.

Bad timing makes mediocre ad a knock-out

öhmanFloyd Patterson's death at age 71 turned a ho-hum ad into a knock-out in bad timing. The very same day the investment bank Öhman ran full page ads in Swedens Financial newspaper DI, and regular newspaper SvD, depicting Floyds match against Ingemar Johansson. In the body copy they describe Johansson's "killer knock-out" against Floyd.

You can't make shit like this up.


Hilton Garden Inn's new campaign asks "Where you are going?"

Last Thursday Hilton Garden Inn began running a new campaign titled “Where are you going?” Unlike ad campaigns of the past which focused on the hotel and its amenities, the new campaign puts its guests at the center. The concept came from research which identified how their guests combined work and leisure activites while traveling as well as from third party research about habits and needs of business travelers.

Created by DGWB based out of Orange County, the campaign includes three print ads illustrating the different sides of people, online advertising and promotions, hotel signage and decor, and internal communication.
Read on to see the ads and read more from the press release.


Forsbergs vs Berghs, arranging demonstrations to advertise

Revolutionizing new ideas - not!

The Demonstration I told you about the other day, done by advertising students from Berghs for Svea Kebab (which is located across the street from the school) isn't quite as an original idea as one might think. The funny lies in that their opposing school, Forsbergs school of advertising, also arranged a demonstration. This made me laugh. As badland readers know, there is nothing new under the sun.


Widespread concern about the "battle of the sexes"

A total of 17 complaints, lead the Advertising Standards Complaints Board to review a Toyota Rav 4 ad by Saatchi & Saatchi. It was found to have "breached three principles in its code of ethics: that advertisements should be prepared with a due sense of social responsibility, should not contain anything likely to cause serious or widespread offence, and should not contain dangerous practices which encourage a disregard for safety." They also claim that 17 complaints constitutes evidence of widespread concern.


Viral for MINI uk

Quite a good viral campaign for the new MINI Cooper S JCW GP Kit pushing video to its limits. (i'm obviously biased)

From Glue London

(constructive) Comments welcome!

Press snipped inside.


Commercial: Ford unleashes your inner technology monster

A new advert created by Ogilvy for the Danish market, but in English. It shows the typical situation of a male carbuyer kicking the wheels of a new car, but what happens next is, hopefully, not so typical.

See it here.


Verizon - the latest brand to go on a road trip

At the beginning of this month, Verizon launched a new campaign by Draft New York which uses the theme of three documentary filmmakers on a "road trip" asking people around the USA why they chose Verizon. Six TV ads and five radio spots cover the gamut of services offered by Verizon.

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