Simon Faithfulls Escape Vehicle no.6 started as a live event commissioned by The Arts Catalyst for its 2004 Artists Airshow. The live audience witnessed the launching of a weather balloon with a domestic chair dangling in space beneath it.
Toshiba sent a biodegradable Space Chair up 98,268 feet using balloons and 4 GPS systems. It was filmed using Toshiba IK-HR1S cameras, shot by Haris Zambarloukos, and directed by Andy Amadeo, Creative Director at Grey London.
Ben Popken at the Consumerist has a recording of a rather peeved Jimmy Dean consumer who is ticked off by the sausage shrinkage from 16 oz to 12, at the same price. It doesn't get full of cursewords until the very end of the call, where the man thinks he has hung up and goes to cuss Jimmy Dean out to his family, who all agree that 12 oz sausage ain't gonna feed 600 pound of men.
Lets see how Jimmy Dean responds to this one. Their customers have spoken, and they say "... I wanna eat, goddammit."
RIOT Atlanta Brands Web/TV Cross Platform Network Halogen From the Ground Up
Atlanta, GA - Halogen, a new integrated web/TV network owned by the South Carolina-based Inspiration Network, came to RIOT for a unique, attention-grabbing look for their on-air IDs, bumpers and other network branding that would also integrate seamlessly online.
"The initial branding concept was the idea of a box unfolding," says RIOT Atlanta's Creative Director Jeff Doud. "We took that concept and turned it into a 3-dimensional theme. We brought the idea of social connectivity and the sense of community that Halogen is trying to build to the existing graphic elements.”
HarperCollins set out to reconnect Toronto subway travelers to the experience of storytelling through the written word with a campaign that harnessed the power of sound to promote notable titles.
The effort, developed by Toronto-based Dentsu Canada, incorporated four subway ads – two on the Bloor- Danforth subway line and two on the Yonge – University line – that each featured a striking image and an audio jack where commuters can plug in their headphones and listen to a brief excerpt from a book.
The narration concludes with the name of the book, a plot description and the tagline: “HarperCollins. We tell the world’s greatest stories.”
The campaign, which is Sunnybrook's first ever, was launched to coincide with a massive fundraising effort through which the hospital hopes to raise $470 million. Each spot focuses on patient stories to highlight groundbreaking feats that the Centre's achieved.
London, UK, 16th November 2009 –Toshiba UK continues to lead innovation as it premieres its latest advertising campaign, ‘Space Chair’; a piece of film which takes viewers on an awe-inspiring journey to the edge of space.
Created for Toshiba by Grey London, ‘Space Chair’ builds on the phenomenal success of 2008’s record-breaking ‘Timesculpture’ ad campaign and has once again been filmed using Toshiba cameras. Shot in the wilderness of the Nevada Black Rock desert, the advertisement follows the journey of an ordinary living room chair to the extraordinary heights of the edge of space, lifted to an altitude of 98,268 feet by a simple helium balloon.
The Living legend consist of a few flirtacious twist, all the while celebrating Doritos evolving continued success over the past 70 years, amongst the the children, young adults, middle aged and old!