D&AD 2006

Last night, only two Black Pencils were handed out at the 44th D&AD Awards in London. One went to Leo Burnett Canada for their "Big Ideas Come Out Of Big Pencils" site redesign. The other went to The Guardian for a redesign of the paper.

In addition to those two highly coveted Black Pencils, 54 Yellow Pencils were awarded as well. Some of those went to the same winners with Leo Burnett London winning Yellow Pencils in the Viral, Direct and Digital Crafts categories for their youth-targeted public-awareness campaign, Cameraphone.

Check out the Black Pencil winners inside.


Levi's wants to know your truths

Similar to CP+B's Come Clean site for Method from last year, Levi's is asking folks to visit the Truth Booth. Guys and gals with the most compelling truths will win a pair of special edition Levi's. Leave your own truth or check out those from other people.


Magic and Logic

Yesterday the the IPA, ISBA and the Chartered Institute of Purchasing & Supply released a white paper titiled "Magic and Logic" which aims to advise these industries how agencies, advertisers and purchasers can best work together to produce profitable growth.

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Bell Helmets - Victory Tested - print 2006

Two print ads from the "Victory Tested" campaign by Crispin Porter + Bogusky campaign for Bell Sweep Helmet. A 2006 Kelly Award finalist.

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How Not to Interview: a WorkAustin.com skit

WorkAustin.com's in-house team commissioned Hombre Films to demonstrate "How Not to Interview." Here's the film:



"The Storm is Coming"

When it's not raining cats and dogs, or frogs, it's RainingBuckets.com, who helpfully storm proofed some windows in rainy Seattle to get their message and URL out there. The storm is coming; the 2006 WNBA season is starting (and as I type this thunder just rumbled outside and I'm not kidding. Spooky!)

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Paranoid PKD fans wonder about viral marketing

A scanner Darkly is going to be released...ehm..soon. A Trailer remix contest on the web is recutting those same three minutes of footage into more or less succesful trailers, some thinks the contest is producing better trailers than the official one. But leave it to the paranoid Philip K. Dick fans to create viral marketing hype, where there is none... Or is there..? And what does Morgellons disease have to do with it? (read more)


Ego Emissions Index for Volkswagen

Crispin recently released new spots for the Volkswagen Passat which mocks others who buy German made cars, claiming that they only buy them because "daddy never loved me" or a myriad of other ego reasons. And of course in classic Crispin style, there's a microsite too. You can rate the ego emissions of things like lip gloss and add your own items to the list for others to rate. Superadgrunts, check out the ads inside.


Sam Baerwald Joins 72andSunny as Head of Film Production

Los Angeles ad and design agency 72andSunny has brought Sam Baerwald on board as Head of Film Production.

He previously spent 10 years at TBWAChiatDay, Los Angeles, where he began as an office coordinator and moved his way up to Producer. During his tenure there, he produced work for Sony PlayStation, ABC, Taco Bell, Nissan, Apple, and Nike, and worked with directors including Errol Morris, Lance Acord, and Rocky Morton, among many others.


Ad creep = ads actually creeping up on you.

Well, it's not like we haven't known here in adland where we were headed, already back in 2001 there was a poster-campaign in New York that beamed restaurant guides to peoples palmpilots via infrared, and everyone knew that GPS and SMS would make phones the ultimate targeted ad media eventually. (You can read the very paranoid Resumé article I wrote about those infrared beams back in 2001 if you can read Swedish)

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