Twist Director/DP Rich Michell, who has established himself as a Director that can skillfully shoot both table-top and people, has once again proven his unique talent with the latest series of commercials for Union Bank. Shot against a white background and using bank employees to visually tell the customer's stories by pulling symbolic props on-screen, these commercials effectively communicate that Union Bank is there for customers through all the roadblocks, adventures, and milestones life may bring.

Twist Director/DP Rich Michell, who has established himself as a Director that can skillfully shoot both table-top and people, has once again proven his unique talent with the latest series of commercials for Union Bank. Shot against a white background and using bank employees to visually tell the customer's stories by pulling symbolic props on-screen, these commercials effectively communicate that Union Bank is there for customers through all the roadblocks, adventures, and milestones life may bring.

Twist Director/DP Rich Michell, who has established himself as a Director that can skillfully shoot both table-top and people, has once again proven his unique talent with the latest series of commercials for Union Bank. Shot against a white background and using bank employees to visually tell the customer's stories by pulling symbolic props on-screen, these commercials effectively communicate that Union Bank is there for customers through all the roadblocks, adventures, and milestones life may bring.

Farmers Insurance - Dryer Fire - (2011) :30 (USA)

Directed by the acclaimed husband-and-wife team of Jonathan Dayton and Valerie Faris who are well-respected for their work on music videos and commercials and also received an Academy Award nomination for the film Little Miss Sunshine. Their unique vision brings to life America’s finest agents experiencing larger-than-life insurance scenarios in Professor Burke’s incredible classroom. Professor Burke is actor J.K. Simmons (Juno, Spider Man, Law & Order).

Professor Burke uses a flame-thrower and a giant lint ball to show agents the dangers of laundry-room fires.

See also Farmers Insurance print ads

field print: 

University of Farmers print executions were created with the help of Nadav Kander, an accomplished photographer who has won several prestigious awards. “We wanted to extend the fantastical nature of the TV campaign into print. Teaching installations framed by a university classroom engage the viewer visually and teach them something new, demonstrating Farmers expertise,” said Laura Hauseman, associate creative director and art director. These ads will begin running in April publications.

See also Farmers insurance Dryer Fire

Japan railroad / Kyushu Shinkansen - The rainbow wave - (2011) 2:00 (Japan)

To celebrate the opening of the Shinkansen trip that takes you from north to the south, operating from Hakata to Kagoshima, Dentsu arranged a 250 KM long audience wave.

Yes, when the bullet train took its pre-premiere run through the country, more than 30,000 people cheered it on. Everyone from uniformed schoolgirls and little league kids, to power rangers, and parents with their kids on their shoulders waving flags as the train passed by. It's all quite cheerful.

This ad was however pulled, as the train lined opened on March 12, 2011 - a single day after the worst natural disaster hit Japan in the form of a giant wave. The cheerful attitude in the ad was deemed inappropriate to air.

On Monday, just barely and perhaps not so coincidentally a week after his interactive panel discussion at SXSW, Michael Ian Black sent out a tweet expressing his desire to become the spokesman for Taco Bell.

And the world listened.

And by “the world,” I mean 50 or so people including myself, one of a few ad geeks who not only love his work, but also remember his stint as Pets.com spokesman, and and in a Sierra Mist spot.

But then it started to grow.

Because Black’s strategy ticks off the boxes needed to make something like this grow. Take note:

Participation. Michael Ian Black is not only championing himself, but enthusiastically communicating with his twitter followers. (Engagement)

A hashtag #mib4tacobell (An instantly recognizable calling card.)

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