Problem middle child in Target banner ad

The banner links to Target's Take Charge of Education, where they donate 1% of REDcard purchases to schools.

Adland: 
 

MPA creates superhero to promote relevancy

To help out the Maagazine Publishers of America, they've created a mascot. Yes that's right. In an Adage article, Magazine Industry's New Mascot Doesn't Fly Well With Many, Captain Read (pronounced Red - supposedly meaning that magazines are read) isn't winning any friends from those in the industry. Some find him lame, others are miffed that they weren't consulted prior to launching the $50,000 campaign. You can see pictures of the Captain here on the MPA site.

Adland: 
 

Toyota Rav 4 "Happy Together" commercial bannage reversed

Back in May Saatchi & Saatchi's ad for Toyota's Rav 4 was banned by the Advertising Standards Complaints Board in New Zealand after 17 people complained. The spot shows a husband and wife fighting over who gets to the car first. See more husbands and wives racing each other in badland.

Now the ad is being allowed back on television for mature audiences only.

But today the appeal panel allowed Toyota's appeal and said the ads could run after 8.30pm for adult audiences only.

Adland: 
 

Hasselhoff is the leather-clad King of the Internet

David Hasselhoff shows off his sense of humour in this viral for Pipex seeded by Maverick Media. Superadgrunts, click on the image below to watch.

Adland: 
 

R/GA designs beatbox for Verizon

R/GA has just launched a beatbox web site for Verizon as part of their "Richer, Deeper, Broader" campaign to demonstrate the power of broadband. Beatbox Mixer is a cross between a music video, video game, and a drum machine. You can mix your own tracks - then save it, share it or listen to what others have created.

R/GA used its broad knowledge of emerging consumer trends, technological expertise, and extensive background in creating engaging video experiences to make the Verizon Beatbox Mixer.

Talent for the project includes the young female beatbox champion ButterScotch and well-known Rahzel.

Adland: 
 

Magnecote helps you with the Super Pitch

Magnecote is launching a new campaign to show advertising folk how important presentation is to landing the big account or selling your work. They've also created SuperPitch, a microsite game where you can try your hand at a pitch yourself. The print component of the campaign uses inserts (soon to be appearing in Creativity Magazine) which "are designed to be playful and to illustrate some of the possibilities of the product." Each statement is perforated and can be placed in guilty co-workers offices.

Adland: 
 

Miralus - HeadOn - blue version (2006) :10 (USA)

Miralus - HeadOn - blue version (2006) :10  (USA)

Oh yes, there's a blue version. Variations, yo.

Country: 
Commercials: 
 

Miralus - HeadOn - Green version (2006) :10 (USA)

Miralus - HeadOn - Green version (2006) :10  (USA)

HeadOn, Apply Directly To The Forehead. HeadOn! Random Caps In Words Make Me Stabby Stabby!

Country: 
Commercials: 
 

Miralus - FREEdHEM (2006) :10 (USA)

Miralus - FREEdHEM (2006) :10  (USA)

"From The makers of HeadOn" a.k.a the most annoying ad buyers in the world.

Country: 
Commercials: 
 

Miralus - ActivOn (2006) :10 (USA)

Miralus - ActivOn (2006) :10  (USA)

"From The makers of HeadOn"

Country: 
Commercials: 

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