Over at VWSkiteam.se you've been able to place bets on when, exactly, that large billboard will break through the ice. In the meantime, you can get a Passat 4Motion at a discounted price for as long as that sign is still up.
With the spring sun finally appearing around these parts, the ice is melting, so hurry up and place your guess as there's VIP tickets to Gothenburgs City Race as prizes. Or just have a peek at it, waiting patiently for the official sign of full spring, flowers, sun, mud, and a billboard about to drown somewhere in Sweden.
Created by DDB Stockholm and Showtime.
Picture this, over at The Guardian Sophie Trémolet writes World Water Day: A global inundation of funds is not enough and her point is that one billion people lack basic water supplies and 2.6 billion lack access to sanitation. But we must invest wisely and locally.. A serious article, on a serious topic, by someone seriously invested, Sophie Trémolet was the lead author of the OECD report on benefits of investing in water and sanitation. The responses? One commenter reckons "Water and its supply should not be private." while the next spams for a SodaStream® sponsored fundraiser!
In creating “Flying Monsters” for Terminix we wanted to develop a 3D creature unlike the typical blockbuster, high-budget movies. We wanted it to be unique an atypical to make the commercial grab the viewers attention off the top.
We decided to work with real land animal characteristics – large animals that would move in a massive stampede, like buffalos and elephants, but which also had the ability to fly. The idea was building a collage of attributes, forms and textures that were also in line with a termite's modus operandi. At the same time, our ideas had to go in the same direction as the client's, but without losing the organic forms, Dvein's signature.
Fastcompany reports on an augmented reality t-shirt app, which is cute, funny and will be used in advertising in 5....4... 3... 2.. Oh wait, has it already? The T-shirt magazine T-post made an augmented reality t-sirt that played rock paper scissors last year. Maybe that doesn't count, but I'm pretty sure a hip brand will be throwing themselves on the phone to make a fun t-shirt like this soon.
A sure sign that a fun or interesting youtube video clip is actually a viral trying to sell you something, is when people who work in advertising or marketing tell you about it - via facebook, or emails "a friend sent me this..." and now twitter. Thus, when everyone I knew tweeted about that how to hack the video in Times Square with an iPhone last week, I knew it was fishy. I reckon everyone who watched it did.
However, it was also really uninteresting, and apart from rolling my eyes at using the audio-output to hack video, I couldn't be bothered enough searching for clues in the advertising screens to figure out what this really was for, and left it at that.
The Superbowl ads by Groupon might have been a really good deal initially, when Groupon paid $3 million to run a 30-second commercial during the Super Bowl, plus the pre-bowl and post-bowl ads created by CP+B. Alas, the backlash reaction against the offbeat jokes in the ads made Groupon decide to pull the ads a week after the bowl, while were still busy betting on the winner between Groupon and Livingsocial in who offended the most.
Good writing sells, and so does rambling funny writing, as this listing for a urine-free wetsuit has gotten a lot of attention. Probably because it's really quite funny.
This listing for my urine-free wetsuit is getting a lot of unexpected attention which is nice but I'm feeling I should do something positive with all the 'f*cking energy man', so I've decided to give 90% of the money it makes to the Red Cross to aid their efforts in Japan. That sounds all 'oh look at me I'm so nice I'm giving to charity' doesn't it... yeah well p*ss off.