On Mad.co.uk, Ruth Mortimer discusses the power of colour in relation to choices consumers make, how they percieve brands, how color translates through varied cultures and how brand can protect the impact of "owning a color".
Starbucks green. Coca Cola red. UPS brown. Each brand has it's own identifable color. Recently, when new Economist billboards in London only had a picture of Brains from The Thunderbirds there was a consensus that people would know the brand just from their well known red background. There have been cases of brands going to court and suing over a competitor's using similar colors. Drug manufactures have been embracing color as a way to distinguish themselves- Prilosec purple, Viagra blue, and Prozac green. And there are a growing number of companies like Pantone which are specialize in creating corporate color identity and product color programs.