Everything you wanted to know about RSS but were afraid to ask.

There is a new e-book in town, this one covers RSS in depth from a publishers/marketeers point of view, and you can pick it up over at MarketingStudies.net right now.

The book, Unleash the power, covers all aspects of RSS, how to make your feed, RSS vs Mailinglists, how to promote it, how to use it. The author Rok Hrastnik has picked the brains of 30 odd people, marketers, publishers, RSS developers, consultants, yours truly included, so that you don't have to.

Adland: 
 

St. Jude Children's Research Hospital - Robin Williams (2004) 0:30 (USA)

St. Jude Children's Research Hospital - Robin Williams  (2004) 0:30 (USA)

Robin makes us smile.

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RSS Book "everything you wanted to know about RSS but were afraid to ask"

There is a new e-book in town ad we're in it, if you buy the tomb about RSS called "Unleash the Power" you'll learn more about RSS than you thought possible.

 

Copyright, Copyleft, Copyup, Copydown and Copywrong.

I stumbled onto two interesting copyright issues today, the first is about a film circulating on the web from the Tsunami disaster, shot by Tommy Lorentsen and licenced in an unusual way by Dagbladet in Norway.
The unusual part was that Dagbladet agreed to waiver their fee, and that all licensing fees would go in full to charity for the victims of the tsunami. Sweet deal! The not so unusual part is that the film spread like wildfire on the web, posted by many blogs, and Don't Loose the Question blog asks; Can we just disregard copyright issues during a Tsunami?

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Super Bowl Heineken ad with Brad Pitt uses his celebrity

In one of those rare examples of an ad that actually uses the celebs celebrity 'right', rather than just using a celeb to do a pitch, a commercial for Heineken will be aired during the super bowl which stars Brad Pitt.
The Hollywood heart throb is going about his business buying a six-pack of Heineken, when he's spotted by paparazzi who chase him through the streets. Turns out all they are really after is Pitts beer.
NYPost article.

The ad, which will air Super Bowl Sunday, shows Pitt buying a six-pack of Heineken and being chased through the streets by paparazzi - who are really after the beer.

Mark your calenders people, the super bowl is only two short weeks away, Sunday february 6th, and naturally the Claymore project Superbowl commercial archive will have the commercials a few hours after the game.
Adland: 
 

Is the Jingle Dead?

David Ogilvy once said: "If you have nothing to say, sing it."

At the beginning of the year, jingles were said to be getting a reprise.

Twenty years later, many agencies still avoid jingles like the plague. But others see signs of the jingle's return -- at least in an ironic, post-modern sense.

Old Navy's Christmas ads showed carolers singing the praises of the brand in a retro style. Air Canada's brand-building campaign featured a Celine Dion pop song written by an ad agency executive. And McDonald's Corp. has proclaimed that its "I'm Lovin' It" jingle should be used in all its ads worldwide.

Adland: 
 

"I'm Melting! I'm Melting!"

Probably the most famous melting sequence in history would be when Dorothy Gale threw a bucket filled with water on the Wicked Witch of the West. Well, the famous melting technique has found its way into commercials as well…but it hasn't managed to become as much of a trend.

Adland: 
 

How Did We Go From Smiley Faces To Sun Tzu?

I don't know which will be more remembered for the scourge it visited on this planet, Wal-Mart or The Black Death. Few companies have taken more of a beating.

But now the company is fighting back with a new campaign that goes right after its detractors. But is this a good idea?

Yeah, the company is in desperate need of an image makeover. But isn't this new campaign just giving its enemies an even louder voice? There's so many other ways they could have gone.

Sun Tzu might have been a genius on the battlefield. But he looks pretty impotent in a blue apron.

Adland: 
 

CAB’s Kevin Barry on The Advertising Show

Hear Kevin Barry, vice president of advertising sales and services at Cabletelevision Advertising Bureau (CAB), talk about how the viewers are in control with hundreds of channels, DVRs and Video On Demand. Kevin also discusses how a ratings parity between ad-supported cable and commercial broadcast television has created a one TV world. As vice president, Kevin oversees the efforts of assisting CAB members in maximizing advertising revenue.

Adland: 
 

What are you really saying?

What does the account exec mean when he talks like that? What do you mean? What is the client saying? Fear no more, use Dr. Gary's Jivedecoder to understand the buzzword inflated vague spiels dished out in every ad agency daily. "We are a full service integrated communications company" translates to: "seriously, do you have any odd jobs?" You knew that though, right?

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