Lee Cooper Ad Exec Arrested For Poster in India

Gyro Worldwide alerts us the launch of their latest campaign for the English denim company Lee Cooper, which has garnered "an extreme reaction in India".


Audi ticks off Toronto with steel TT's

Illegalsigns.ca have been keeping track of those Audi TT steel signs that have appeared all over Toronto - long story short, the TT signs are meant to be “set dressing” for an Audi TV commercial so the Film and Televison Office gave the go-ahead. But the press about the ad campaign mention no commercial, instead the TT signs are the ad campaign.


Putting the mafia on ice.

Hmmm...lets see now...how to cross-promote a cable TV show with lots of sex and violence? How about an ice cream? And name it after the show's strip club.


"Made to Stick: Why Some Ideas Survive and Others Die" by Chip and Dan Heath

Image of Made to Stick: Why Some Ideas Survive and Others Die

When I received the review copy of the book "Made to stick" by Chip and Dan Heath and started making dog-ears all over it I knew I had to share it with you all - at the same time I was kind of hogging it hoping to keep it my little secret ;) It's quite inspired by Malcolm Gladwell's The "Tipping Point", but an inspiring idea book in its own right where the brothers argue that the elusive thing that makes an idea stick can be boiled down to six critical elements:

* Simple -- find the core of any idea
* Unexpected -- grab people's attention by surprising them
* Concrete -- make sure an idea can be grasped and remembered later
* Credible -- give an idea believability
* Emotional -- help people see the importance of an idea

Ad Books: 

Link Lust: I don't know why but I link.

Dangit, Caffeinegoddess is getting free coffee with Gareth Kay and likeminded while I'm sitting here totally dry on the coffeefront. Sucky.

This day in type a calendar with a new font each day.

Vauxhall launches in Second Life to promote the Corsa.


Breaking up with advertising...

Breaking up with advertising...

A new twist on the consumer is your wife! She now wants a divorce!


Link Lust: Could You Be Linked?

Rm116 interviews Earl Cox, Chief Strategy Officer at The Martin Agency.

Adage.com reports on Diesel's recent viral stunt to promote their Intimate Collection. Two gorgeous, crazy girls (models) named Heidies steal an underwear collection, kidnap a sales manager (model) and lock themselves in a hotel room with their victim for five days, all streamed live to Diesel.com.
If you missed it, you can check out the "15 Megabytes of Fame" campaign here.

Kraft's ad review for the Oscar Mayer, Kraft Singles, Ritz, Triscuit and Grey Poupon brands has some unrealistic demands, specifically a demand that the shops give up ownership of ideas presented in the review -- but accept legal liability should the marketer end up using those ideas at some later date. Adage says:

...the marketer gave the impression it was backing down. "We're in the process of refining our agency-pitch requirements," said Kraft spokeswoman Renee Zahery, who declined to offer specifics. "Kraft values the relationships we have within the advertising community and wants to be fair. ... We realized these practices needed to be adjusted to align more closely with industry standards."

Neither the Media Guardian nor Bob Garfield have anything amazing to say about the new Honda "Hondamentalism" by W+K. In fact, Garfield says it proves the folks at W+K are mortal.

Watch a 30 second ad in Japan, get a free cup of coffee from the vending machine.

Adweek reports on the ad industry seeking global image boost and the WFA's plan includes: boosting consumer awareness about the self-regulatory system; speeding and simplifying the complaint process and the removal of advertisements that breach the codes; setting up a transparent adjudication process; and involving non-industry figures in the self-regulatory process to raise outward credibility and trust in the system.

Graphic Design Blog is running an experiment to see if designers think alike by asking folks to create a logo for two fake companies. Results to be posted May 29th.

Speakup posts on design cliches often used in logos.

Copyblogger has a copywriting contest to create a landing page and ad to drive traffic to it. Winners get money towards advertising on Squidoo. The whole thing is a way for them to promote something called SquidOffers, which are text ads that Squidoo users can vote up or down.


Elave Lab - Nothing to Hide - (2007) :30 (UK)

Elave Lab - Nothing to Hide - (2007) :30 (UK)

Director: Brendan Donovan


De sdiffling sneeding coughing aching sduffy....

Here's Åkestams Holst's latest work for Nezeril (AstraZeneca), a nose-spray that helps people with speech impediments. ;)

Ad type: 

Oh. God. No.

kmart blue