Edible direct mail tempts customers to tapas bar

To tempt people to resturant Tres in Gothenburg, Miami served vacuum packed Serrano ham as DM in peoples mailboxes.
"We wanted to do something different, something that made people stop and take notice, that's rather unusual in our business" says David Lyckdal restaurateur of the Spanish bar Tres. Having a slice of vacuum packed Serrano ham arriving with the mail instead of the usual "you may already be a winner.." crap, is indeed rather different. (read more to see DM piece).

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Origen XBOX 360, two bunnies under a tree countdown - nothing is happening

33 day countdown with bunnies. This strange thing from Xbox and AKQA has been puzzling people all over the web for weeks, people all over are reporting on changes, bunny-movements and speculating what will happen when the countdown is finished . Well the clock in Rådhusets tower just struck twelve here and my timezones countdown is finished, and this is what happened:

Nothing at all. Weird.

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Grendene Ipanema - Gisela Tattoed - (2005) 1:15 (Brazil)

Grendene Ipanema - Gisela Tattoed - (2005) 1:15 (Brazil)

A nude Gisela Bündchen gets some special effect tattooes. Conspira Digital handled the special effects while Fabio Soares directed it.

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Heat Names New President: John Elder, former associate partner at Goodby, Silver

Heat founder Steve Stone has announced the appointment of John Elder as president and equity partner. Stone will now act as Heat's chairman and creative director. Heat is the SF-based advertising agency launched seven months ago by Stone, one of the founders of legendary ad shop Black Rocket. Elder joins Heat from Goodby, Silverstein & Partners where he was an associate partner overseeing accounts including eBay and Discover Card.

Elder joins Heat to spearhead new business development and provide strategic counsel on Condé Nast, Moderati and other agency clients. Heat is currently completing a three-spot broadcast campaign for a major advertiser set to debut in October.

"He's smart, he's funny and he's got fire in his belly. I can already tell he's got the ‘hunter' gene I've always looked for in a partner," said Stone. "We're trying to build a place where we have smart, talented people who are like magnets for clients and future employees. John is certainly one of those magnets."

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My NHL

Last week the NHL broke a new advertising campaign titled "My NHL". Shortly after, Martha Burk, chairwoman of the National Council of Women's Organizations, said the ad was offensive to women and was trying to sell sex and violence.

"The woman is dressed provocatively and when she asks the player if he's ready, it's a double-entendre in my view," Burk said in an interview. "She's in the ad as a groomer, a sex object.
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Rimmel takes Kate Moss partying in ad

H&M dropped her, Burberry and Chanel won't be extending her contract, Gloria Vanderbilt probably won't use her again, and it looked for a moment there as if Kate was loosing all her fashion friends.

But then Rimmel decided to keep Kate, and will still be using the ad that they shot a few days before the scandal broke which they are currently in a hurry preparing - the idea in the ad not straying too far from real life events. In the advert Moss is seen partying all night, before going to work in a taxi in the morning, sleep deprived but armed with Rimmel recovery foundation which revives her in seconds flat. Despite her lack of sleep she marches into work looking beautiful. Field tested by experts, we presume. ;)

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McDonald's delays rap song and uniform

Adage reports that McDonald's has yet to move forward with their placement in a rap song, which we reported on back in March. Maven who is helping in the search has presented some possibilities to McDs, but a spokesman for the company says:

"We have not identified the right opportunity. We are open to ideas to positively reflect our brand but we have not yet identified the match that we've been looking for."

There have also been delays after the plan was announced due to complaints by watchdog group The Campaign for a Commerical-Free Childhood, who said this plan created "new and deceitful ways of targeting children...listeners won't know the rappers are being paid to push Big Macs--these 'adversongs' are inherently deceptive."

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Intel puts celebrities in your lap

Intel has a new campaign for the fall breaking this week highlighting "the digital entertainment benefits of the Intel(R) Centrino(R) mobile technology platform for laptop PCs." The campaign, created by McCann Worldgroup in New York, will run in 8 countries as print, online, retail, TV, and outdoor.

Ads feature celebrities such as soccer player Michael Owen, actress Lucy Liu, skateboarder Tony Hawk, and actors Tony Leung and John Cleese. Read on to see the ads.

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Heads will roll over Maverick's Mortal Kombat Viral...

Viral agency Maverick have just released their latest viral campaign Blood on the Carpet for Midway Games' Mortal Kombat MK Monks. The campaign centres on an "exclusive to web" viral clip featuring a mysterious management consultant who brings his own conflict resolutions to the cut-and-thrust world of sales. Aimed squarely at a gaming audience this film is not for the faint-hearted!

The film was directed by Seamus Masterson @ Maverick, with viral tracking by The Viral Chart.

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"Idea man" invents advertising on parking stripes

The Denverpost shares a story of an ad exec with big ideas, the kind that looks for new places to put ads - before any specific communication idea - all the time. Oh boy.

...Golden advertising executive Greg Gorman, 46, has come up with a better idea.
In 2003, he looked out his window at the Denver West office park and noticed all the safety-yellow stripes marking parking spaces. Why not turn those stripes into ads? he mused.
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