The Burger King account, worth $300 mil. annually in major measured media, has left Crispin, reports AdWeek. Crispin Porter + Bogusky has been their agency of record for seven years, taking over the account in 2004 in a shift from WPP Group’s Young & Rubicam. CP+B launched the subservient chicken with the Barbarian Group had people dump their facebook friends for a Whopper, discontinued the whopper - just to see how people would react (they freaked out).
Living with tobacco-related diseases and the devastating effects of tobacco use take center stage in the latest creative from truth®, the nation’s largest smoking prevention campaign for youth.
“Unsweetened truth” is a new commercial from truth, directed by Harvest’s Baker Smith, that vividly illustrates the impact of smoking on health. In the spot, six real people suffering from tobacco-related disabilities are featured on a parade float traveling through the heart of Hollywood. As the float travels along, spectators can see the obvious physical disabilities each person is living with. They can also hear the half-dozen participants “singing” a tune about the many different flavors used to enhance tobacco products. It can be viewed here: http://www.thetruth.com.
This new series of spots are about discovering what makes the Fanta World so special through showcasing different moments of the day in each character’s life. This time we revealed more about their own perspectives, by telling the story through their eyes and at the same time revealing more of their own personalities. This gave us a more intimate understanding of why each character is so special - what makes them laugh, who their friends are and what they're into.
"Opulence, I has it" is back, with his little giraffe friend and models, just lifting some weights at the gym. Or you know, having someone else do it for you. No pain. No pain.