No cover up for Incognito Clothing.

The latest from team Hawairish (one part Hawaiian, one part Irish) uses sex ed to reach teens for a local clothing retailer.

We know what teens think. One wrong move could end their life as they know it. Whether it be a parental embarrassment, dating the wrong person, being seen on the wrong side of the lunchroom or wearing the wrong fashion. Everything is so dramatic.
(read more to see ads)

Ad type: 

Michelob & Music - free mp3s?!?!?

Michelob is giving away free mp3s on their ultramix site until September. They change the tracks you can get every 2 weeks or something, so check it NOW (so you can maximize the downloading of the most music). You can make playlists on the site, and then download the playlist. They also have this auto-mix function so you can just download a playlist they’ve made for different types of workouts. Technology is really crazy! Anyway, it’s great music to workout to, and hey, what makes it better, they’re free!!

Check it out:


AIDS awareness campaign from ALDO and YouthAIDS

ALDO Shoes and YouthAIDS have created a global campaign to raise awareness and funds to fight AIDS. The ads feature big Hollywood stars, including: Ashley Judd, Christina Aguilera, Salma Hayek, Cindy Crawford, Penélope Cruz, LL Cool J, Elijah Wood and Josh Lucas.

For $5 they are selling these Empowerment tags, with words from the campaign which plays off the "Hear no evil. See no evil. Speak no evil." They also feature the typical engraved ribbon. 100% of the profits will go to YouthAIDS.

Ad type: 

Southern Exposure

What does an ad agency in the Northwest know about the South?
It seems, plenty.

Click here to view a funny viral ad.


Casino websites paints cows as moo-ving billboards

The caramel coloured chateau casino on the web so good at getting press for nothing has apparently run out of morons.... Sorry foreheads, boobs and other limbs, as they are now painting their domain name on cows in Florida.
As usual the mainstream press that can't bother researching anything these days are hailing their old shit as something groundbreaking and new regurgitating everything straight from the palaces press release.

Just to give you an idea of how old exactly this painting on cows thing is, lets take a trip down moo-memory lane shall we? (read more pals, all the fun begins after the jump)

Ad type: 

Yellow Pages and Target split image concepts

Starting in the spring of 2004 Peterson Milla Hooks, an ad agency in Minneapolis, created a "Wants Needs" campaign that used split images. In Novemeber of 2004, AMV BBDO in London created a campaign for the Yellow Pages using the same technique for ads on the Underground.


Another ad agency starts blogging

Digital Bulletin reports that HHCL/Red Cell has launched a new blog-like site "aimed at planners and advertising creatives to give insight into issues affecting their work, from contemporary culture to business and marketing issues."

BigShinyThing was actually launched in February, but is now just getting press? Sort of strange. Maybe they weren't sure how it would take off so they waited a while until they had more to show or were certain that they would be able to keep it up.

It definitely seems like blogs are the new trend for advertising agencies. Only a few years ago there were just a handful of ad agency blogs like Influx Insights by Butler, Shine, Stern & Partners and Coudal Partners (which goes back as far as 1999). Even as recently as October of last year, only 10 agency blogs made it Bill_Bernbucks' list of advertising related blogs.


Italian communist leader uses non-conventional marketing techniques

Fausto Bertinotti, leader of the Italian communist party Rifondazione Comunista, is promoting his nomination to the primaries for the Unione, the democratic Italian party, using viral/guerrilla marketing tecniques. The concept of the campaign is a yellow post-it with the words "I want" and the claim "Attacchiamoli!" (with the double meaning of "attack them" and "stick them"). On the post-it you can write what you want for a better country and spread your claims everywhere. The post-it will be distribuited using volunteers.

via emmebi & NinjaMarketing.


AOL's new AIM viral campaign incomplete

As a creative director that has been hip deep in interactive since 1992, this kind of thing just bugs me.

AOL has rolled out a viral campaign for its new/improved AIM Mail product. They created what appears to be seven AIM personalities, complete with blogs, and developed viral ads for two; HelloTokyo94 and DayDreamer933.

Where AOL dropped the ball is they did not register the domains for the other personalities (BigHairGurl84, PRETTYVACANT834, etc). I can understand not producing a viral for each one, but I would have at least registered each domain for the client in case these took off.


Lambrini wants a few ugly men

Recall the story from the other week; No more pretty boys, only bald fat men in booze ads please? The ASA told Halewood International that their ads for Lambini might encourage women to drink to achieve social success - because the boys in the ads are pretty.

"We would advise that the man in the picture should be unattractive - ie overweight, middle-aged, balding etc.