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Amnesty International - Freedom Pen - insert.

During freedom week these Amnesty International pens ran as inserts in magazines. Once you removed the pen it revealed a message "use your freedom to free others". The pen was a specially made floaty pen - normally used to strip babes of their bikinis, you know the kind - and as you wrote the bars around the prisoner would slide away. Thus the action of your writing frees him.
Created by Publicis Mojo, Auckland, New Zealand

Commercials: 
 

PandaPanther works on trains planes and automobiles - literally.

Q&A with PandaPanther who just completed work on the MTV Tr3s Top Twenty count. By the way PandaPanther just signed to Blacklist’s roster in January of 2008.

What was the project brief?
Our task was to develop an open and interiors for MTV Tr3s' Top 20 countdown show. the brief was very open. we presented them with several ideas and they gravitated towards a live action based approach. they liked our treatment so much, that they asked us to create individual vignettes for each countdown number.

Adland: 
 

MTV Tr3s bumper - Top Twenty - (2008) :40 (USA)

MTV  Tr3s bumper - Top Twenty - (2008) :40 (USA)

Hula hoop de doop!

 

wotif.com - Scary doll - (2008) :45 (Australia)

wotif.com - Scary doll - (2008) :45 (Australia)

We all have our reasons for getting away. This guy has his girlfriends' seriously mood-killing doll to blame. (and possibly killing doll.. That things is creeeepy.)

 

Axe - Ejects - (2008) :60 (Argentina)

Axe - Ejects - (2008) :60 (Argentina)

Right, so we all know that Axe / Lynx attract horny females to the extent that you have to swat them off with sticks...

 

Ritz bits - Ninja & Volcano - (2008) :30 (USA)

Ritz bits - Ninja & Volcano - (2008) :30 (USA)

Soccer cheese? Good lord that sounds gross.

 

Before they were Blue Jays

Spring training is just about over, and the baseball madness is setting in again. Partners director James Haworth worked with Publicis, Toronto to travel back in time to see the talent of Alex Rios, Roy Halladay and Aaron Hill, even at a young age.

Director James Haworth said, "It's great to be a part of the latest films - they're a bit of a departure from the previous ones. Set in the 70's and 80's and shot in Florida on Color Reversal film, a film stock that was prevalent back in the day, and it gives the viewer a feeling of how things were, visually, in that time - especially in the 70's."

 

Walkers Sunbites - Thrill Ride (2008) 0:30 (UK)

Walkers Sunbites - Thrill Ride (2008) 0:30 (UK)

Walkers thrillride.

 

Honda - Hidden/Maze/AtoB/Match (2008) Print (UK)

AtoB, Match and Hidden were all nominees/runners up for the February 2008 ANNAs.

Commercials: 
 

Pantene - Really Strong Hair (2008) Print (Canada)

How strong is your hair? This series of ads from Grey Canada for Pantene have been running in Canada and the UK. When run in newspapers, the ads were placed on consecutive pages. Read more to see larger versions of the ads.

 

 

 

 

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