Cannes Hasbro Y&R 2007

Scam ads have been popping up everywhere like mushrooms lately, the award shows One Show and the D&AD have laid down new playing rules and then, Niel French is defending them at the Spikes Asia Festival, of course he does. He is the king of controversy after all, and some say the King of Scam ads (please know that the Dark Beer campaign is not a scam campaign).

He also defended scam ads ("I don't mind kids trying hard and cheating and lying to get to the top") and lamented that the quality of ad creative this year leaves much to be desired. "It's gone down everywhere, not just here," Mr. French said, a sentiment echoed by many delegates, including John Merrifield, TBWA's Singapore-based creative at large.

You can say a lot about French, but you can't say that he wavers, he had these very same opinions eight years ago when he spoke to HK magazine. *

Mr French upped the ante when he said “Who cares if a few scam ads win awards? It’s not the Olympics. It’s just a game a side-show”
Adland: 
Watercooler
Dumbell
boxing
Pull ups

Adidas and 180 just did this delicious looking campaign for the Climacool Training range. The breif was quite simple: “show the product”.

180 tackled the distinctly uncool environment of the gym by dramatizing the product benefit which is that it keeps you cool through ventilation technology: Air Cooled Training
Creative team Sam Coleman and Peter Albores worked with photographer Carlos Serrao and went into the shoot with a slightly retro advertising ‘all in camera’ approach to subtly demonstrate the Air Cooled effect.

In other words, really big fans were blowing which is probably why this ended up looking so... Oh yeah, I'm going to go there ....Cool.

Commercials: 

Last Thursday, 17th Sept, saw victory for Candle at the Radio Advertising Awards with their music and sound design commercial for London Zoo.

The making of the commercial (shortly available as a "making of" DVD) shows how difficult it was to produce. ZSL London Zoo was closed to the public for the day as all the groups of animals were meticulously rehearsed to sing their parts in The Animals Went In Two By Two. Charlie conducted while Ben prompted them with their lines & made sure that all the recording levels were correct - a tricky task with so many creatures of different size and volume.

Sadly, some animals were unable to make the final mix as they had been eaten by other members of the choir. I think you'll agree that their sacrifice has not been in vain.

Commercials: 

The "Health care debate in the US is getting a tad grating, I'm hurting myself rolling my eyes every time I hear the words "health care" used, as you're not talking about the "care" part at all, you're talking about the payment part. So I'm grateful for this opportunity to laugh at it all, Hollywood speaks out to help insurance companies. I practically have to post this, not only is it a very well executed spoof on the usual black/&white talking Hollywood heads PSA's, it also has Don Draper and Lt. Jim Dangle in the same spot. I love teh intarwebs!

Daily Mail vs HAVAIANAS

It was last year in May that the Havaianas "big bang" campaign made a big bang. The Brazilian Clube de Criação are currently yelling 'ripoff!' at the top of their lungs as they've seen an editorial shot by Richard Boll in The Daily Mail doing the same explosion effect with flip-flops - oh the horrors. If it at least had been Vogue or something, right?

Hat tip @MMTavolaro.

Badland: 
Play-Doh Matches ad

The Dognpony was on a mission, he wanted to find out if those Hasbro Play-Doh ads were as 'created to wins awards' as they looked, and managed to get a response from Hasbro USA. Faboo! Wayne Charness, SVP of Corporate Communications explains;

In our research we discovered that the campaign was created by a Singapore-based advertising agency, not employed by Hasbro, as a creative awards submission.
We also found out that an individual within Hasbro Singapore made the unfortunate decision to approve a one time use of the ads without going through the proper channels.

I'm confused, a person that works for Hasbro said yes to it, but this doesn't count? Am I reading that right?

The campaign seems to have appeared first at UglyDoggy: A Campaign With an Edge - whose friend in Singapore found it in a mag and thought it was funny; "the whole campaign appeared in one of those small free magazines that you can pick up at the coffee store" - that also sounds like cheap media. Read: what the agency could do in order to ensure they followed award-submitting rules.

And I suppose it is nice that a global brand now says "More importantly as a result, we are putting in place a global policy to help ensure an issue of this nature does not occur again." even though that should have been in place before, and it sounds like what they mean is "we'll only do adaptation from now on". Picture smiling American kids playing with Play-Doh in dubbed ads over in Singapore. We'll be the lucky ones up here in Sweden, as we'll probably gag on the German adaptation ads instead (because we're so alike in culture and all, it doesn't grate every time we see a German ad dubbed, no siree, we love them. Really we do). I hope that's not what they're saying. I hope what they mean is "We'll see to it that the marketing director of Hasbro Singapore has the power to say yes to local creative, as we'll hire a person we trust with our brands."

DognPony (a.k.a @copyboy1 on twitter) interprets it differently. He thinks they mean “No Hasbro employee may give approval to run Hasbro-branded communications by non-roster agencies.” which seems like a rule in place everywhere already, that rule makes sense. Wonder why Hasbro didn't have that rule then. Does anyone know who the Hasbro agency of record is in Singapore?

Pink Ribbon GIRLS ad

Grey Amsterdam's campaign for Pink Ribbon Magazine (NL) launches this week, with magazine print work by celebrated photographer Rankin. (Cue me having a bad case of envy here - aaargh! ) The campaign shows "the girls" front and center and takes the thought of us ladies girls as BFF to heart, writing poetry to our named parts.

Pink Ribbon Magazine NL, published by Sanoma Publishers, is a charity glossy magazine from which all profits are directly donated to the Pink Ribbon Foundation, Netherlands. In fact everyone involved has donated their time free because it's for breast cancer awareness. The campaign is created by Pieter van den Heuvel and Ecco Vos. ECDs are Colin Lamberton and Seyoan Vela.

Commercials: 

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