El Paso, Texas - the armpit of U.S.A?

Red Zone antiperspirant from Old Spice has awarded El Paso's mayor a years worth of antiperspirant, for 'winning' the dubious honor of being the sweatiest city in the US.

"...El Paso's residents produce enough sweat to fill an Olympic swimming pool, with individuals shedding more than 36 fluid ounces of perspiration an hour."

cites a study made by Research scientist Tim Long and sponsored by Procter & Gamble Co. who own the brand Old Spice. Hat tip to Claymore.

Adland: 
 

TheSpecSpot is open - rate others and add your own Spec films.

Planet Blue, a commercial post house in Santa Monica has created a site called TheSpecSpot where anyone can rate and add their Spec commercial work. The purpose of the site is to lend a helping hand to new, and no-so-new commercial directors to get exposure and feedback from the likes of you adgrunts. You can browse all the current films and rate them on creative idea as well as execution, they range from the sublime to outrageous. All films are in QT.


This iPod ad is worth a look - go rate it.

It's not the only experiment, they're also working on retooling Hyperchannel, a widget that puts video content directly on your desktop to be more of a "broadcasting for the masses" technology, where a trusted content source (a video-blogger) could put content on their Hyperchannel, and have it delivered to all who subscribe to their hyperchannel. Right now this toy is in Windows only but you can expect a Mac version sometime in September.

Adland: 
 

Queen vs Bauer & Borsato

A strange coincidence, a fluke or a case of getting a little too inspired? Either way this is an odd couple, Queen vs Dutch singers Bauer & Borsato. Hat tip for these twins goes to adgrunt JLB.

Badland: 
 

Copywriter actually writes a book

Are you or are you working with one of those copywriters who keeps tinkering on their novel? Do you dream of becoming a "real" writer? You could learn a trick or two from Chad Williamson, a copywriter formerly at KesselsKramer in Amsterdam, currently at King in Stockholm and now published author of a book called "What comes around".

Adland: 
 

In-store Ads makes you buy more?

Ok so much of our groceries shopping is habitual than considered, and we buy stuff when we spot it even if they're not on our list. Is in-store advertising the next focus-big thing for marketers and agencies? »» International Herald Tribune

related post by caffeinegoddess Tesco gives shoppers in-store adverts

Adland: 
 

adgames online - samorost part 2 and Sink ya Drink

Those who remember and enjoyed the beautiful point and click game Samorost (clues here) will be pleased to know that Amanita designs have made another one, called Quest for the rest for the band The Polyphnic Spree. It's shorter and easier but still good. Amanita has also made this interactive game for Nike labs.

On another viral game note Sink Ya Drink was released on Friday, where the object of the game is to drink as many pints as possible before the pub closes. I downed 103. *hic*

Adland: 
 

Santi - Italian Wine/Bitter Grapes (Print Ad) (2004) (US)

When the creatives are bitter and jaded, it shows in their ads.

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Stepford wives - Rice and Clinton

In a (succesful) bid to get a little extra attention around the film Stepford wives - a remake of Bryan Forbes 1975 film by the same title which is based on a book by Ira Levin - Hillary Clinton and Condoleezza Rice have been added as extra spice to the trailer. Morphing from their usual selves to a harem lady and the perfect homemaker their images flash by in a snap, but it's enough to make people notice. Birdherder exclaimed "Wtf!?" upon seeing it - click here for news at ten video detail. Shocking for attentions sake?

Adland: 
 

Nielsen TV Research Activity Book - creepy.

Jim Hanas has scanned the Nielsen TV Research Activity Book and placed it in his blog ENCYCLOPEDIA HANASIANA. It's terribly funny.

Adland: 
 

The Advertising Show - inside Arnold worldwide & BBDO New York

Hear Arnold Worldwide’s president/COO, Fran Kelly, and BBDO New York’s president/CEO, John Osborn, share inside information on their agencies and the advertising business. Fran Kelly is an accomplished industry executive who helped orchestrate Arnold's transformation into a national and international agency, attracting such clients as Volkswagen, Monster, The American Legacy Foundation, Royal Caribbean, Titleist, Fidelity Investments and The Hartford. John Osborn is the principal architect and engineer of BBDO New York's integrated communications service offering.

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