U.S. Census Bureau - Grazina (2010) 1:18 (USA)

From Über Content director Jason Kohn:
For this campaign we wanted to show real people representing all of America. So far we have shot a total of 12 days in Washington D.C., Chicago, Austin, San Antonio and Blanco, Texas, Portland and Miami. We are also doing another round of spots later this month shooting in and around New York City.

The challenge of casting 26 people to represent all of America was difficult. Our primary focus was finding a diverse group of people in each of the cities we visited. Diversity in this case meant not just race, gender, and nationality, but also people of different ages, political beliefs, economic situations and life experiences.

 U.S. Census Bureau - Chris (2010) 1:40 (USA)

From Über Content director Jason Kohn:
For this campaign we wanted to show real people representing all of America. So far we have shot a total of 12 days in Washington D.C., Chicago, Austin, San Antonio and Blanco, Texas, Portland and Miami. We are also doing another round of spots later this month shooting in and around New York City.

The challenge of casting 26 people to represent all of America was difficult. Our primary focus was finding a diverse group of people in each of the cities we visited. Diversity in this case meant not just race, gender, and nationality, but also people of different ages, political beliefs, economic situations and life experiences.

Michael Jackson "This is it", Spike Lee directs his final video.

Spike Lee did the honors in directing Michael Jacksons last video, and chose Smoke & Mirrors New York (SMNY) to do post and VFX work for the postmortem tribute to Michael Jackson. The video is a montage of images spanning the King of Pop's lifetime and is set to the sounds of This Is It, a track that is two decades old.

"When Spike (Lee) asked us to be involved in a secret project, of course we said yes. It was a huge compliment to SMNY, as he could have chosen anyone to help him achieve his vision," noted Smoke & Mirrors CD Sean Broughton. "We knew this would not only be a fun project, but a heartfelt goodbye to the King of Pop."

So the audi A5 suicide ad is touring the web still, we've been in touch with Internetworld.de who now changed their article to read "Mystery of suicide spot continues unresolved", whereas before it headlined that "Adland bekennt sich zu Selbstmord-Spot" ("Adland takes credit for the ad" - or words that could be interpreted as such, my German ain't that great). The ad was not created by us, for the record. Just to make that clear.

Meanwhile, Krone.at, Austria's biggest online newspaper, wrote no such thing as their journalist actually (gasp!) did some legwork and contacted both us and Audi before making their article.

Over at our pal Joelapompe his post agreed with us that it was time to "badland" the idea, as they called it "the idea that kills twice". Citroên did it in 2002!

We've spoken to Audi Sweden since last week about the ad, they're well aware of it (and that we have it).

The suicide ad world tour has reached most of Europe, and even Australia, here's a few articles on the now world famous spec ad. From what I hear it's even been on TV in Germany - Bild.de had this little report on the ad.
Audi denies link to suicide ad News.com.au
Audi discovers the Streisand Effect over suicide ad Inquistr
If You Want to Commit Suicide, Audi Can't Help You
Publicité Audi: suicide manqué…
Diffusion d'un faux spot publicitaire d'Audi mettant en scène un suicide AFP wirenews

You should read James P. Othmer's article on Adage When I Knew Advertising Had Completely Changed. If you haven't already, check out his book Adland: Searching for the Meaning of Life on a Branded Planet (excerpt).

Here's what happened: In 20 years I went from earnest, wide-eyed junior copywriter to big agency golden boy to disillusioned, bitter, corporate burnout, then, briefly, back to golden boy, then to capable veteran and finally back to corporate burnout, but this time without the bitterness or disillusionment. Because really, there is no reason for a rational adult to be disillusioned with advertising. With medicine, or art, or the Peace Corps, maybe. But saying you're disillusioned with advertising is like saying you're disillusioned with politics or the porn industry.
What did we expect, fulfillment?

"Audi of America today announced that it will advertise during Super Bowl XLIV, the brand’s third consecutive time in the Super Bowl. The spot will highlight the Audi A3 TDI, recently named by Green Car Journal as the 2010 “Green Car of the Year” and will have a fun, tongue-in-cheek environmental theme. Rock legends Cheap Trick will reinterpret one of their classic pieces as the soundtrack to the commercial."

- Audi and Cheap Trick? I can't wait to see this.

“Despite the difficulties the automotive industry has faced, our brand has continued to grow through this past year, introducing new and exciting models, and getting people talking about Audi,” said Scott Keogh, chief marketing officer, Audi of America. “In short, the Super Bowl has worked. The brand has never been stronger, market share is increasing and we are setting the stage to increase our momentum in 2010 by letting more of America in on the great secret that is Audi TDI clean diesel technology.”

The advertising agency for Audi, San Francisco-based Venables Bell & Partners created the ad.

The 2009 effort featured actor Jason Statham in a series of high-speed chase scenes involving recent luxury models, sending the dual message that some things are best left in the past and luxury is evolving, with Audi at the forefront.
Audi - Chase in 2009 XLIII Super Bowl commercials

Returning to the Super Bowl after a nearly 20-year hiatus, the 2008 Super Bowl XLII commercial Audi spot delivered a parody of the movie “The Godfather” and signaled that the brand was ready to challenge the perceived luxury leaders.

This year, Audi will demonstrate its leadership position within the luxury segment with a brand spot that delivers the message that being environmentally conscious might not be easy, but the Audi A3 TDI clean diesel is now a proven environmental solution.

Staying on the road

MADD Canada and TBWA\Toronto has launched nationwide campaign called "911" - designed to encourage the public to report and call 911 when they see or know that someone is driving while under the influence.

"There have always been those who believe that they can get away with driving impaired. But even more dangerous are those who share their theories about how to drive impaired at parties, gatherings, and, more recently online.

To raise awareness for Campaign 911 and to stress how important it is that people call to report impaired drivers, we created a talk show were so-called impaired driving “experts” could share their theories about how they beat the system."

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