Who's more brainless, Geico or radio listeners?

CNN/Money reports that Geico is filing suit over a :60 radio ad for Tri-State Consumer Insurance Co. of Jericho, N.Y. Why? Because Geico claims that the ad "misappropriates Geico's gecko trademark, confusing consumers into thinking that Geico's gecko is associated with Tri-State."

Ok. But, when you read what the ad is about, you have to stop and wonder, exactly how stupid does Geico think people are.


Earth Day Advertising and Marketing

Well, it's Earth Day. So here's a quickie post of some promotions, marketing initiatives and advertising going on in honor of the day.

Starbucks in Canada will be giving away free coffee if you bring in your own mug today.

Owens Corning, makers of insulation products, promotes their mascot, the Pink Panther, to CEO and gives him a blog about engery efficiency. (funny bit at the end of the press release-"The color PINK is a registered trademark of Owens Corning".)

The International Fund for Animal Welfare is launching a new campaign to protect endangered whales, that will include TV spots and billboards.

GM is running special advertising to drive people to the Live Green Go Yellow site to promote their E85 alternative fuel campaign, as well as participating in events and activities around the US.

Ad type: 

Friends of Bright

Is it just me or does it seem like there's a large proportion of interactive websites out there in the last oh, year or two where the sites are cheesy self-help groups or individuals showing how X product will help you out? The newish Friends of Bright for Orbit White gum feels an awful lot like Order of the Serpentine for Axe Snake Peel, and like BK's Dr. Angus. I'm sure there are others, but it's Friday and I'm a bit brain-fried. Feel free to add any others you can think of to the comments.


Subway Tries Lovitz and Bush

At the beginning of April Subway launched two different ad campaigns. One features John Lovitz in an attempt to bring their subs onto table tops at dinnertime. The ads were created by MMB, Boston. To go along with it, there's Subway Dinner Theatre where you can see the ads as well as watch and submit your own videos. I find it a bit odd they went with John Lovitz. Maybe they were looking for the D-list actor rate.

The other campaign was created by Source Communications, NJ and features USC running back and Heisman Trophy winner, Reggie Bush. A website Subway Fresh Buzz, goes along with that campaign as well, where you can check out daily posts in his blog, either the video or text. The site claims that it's the "website where you get the buzz on all the fresh faces, news and more — is coming soon. New blogs everyday!" Although it's been up for a almost a month with only one person blogging. Perhaps they meant new posts to the blog every day? Hard to tell. Anyhoo, read on to see the TV spots for both campaigns.


Help Get Concepting In The Dictionary

Join copywriter, Ray Del Savio, in the effort to convince Merriam-Webster's Collegiate Dictionary to add CONCEPT, as a verb (ie: concepting, to concept, concepted), to their upcoming edition. Currently the annual only recognizes CONCEPT in noun and adj. form. By doing so, this will better reflect what we, as creatives, do on a daily basis.

Please take a moment and visit the site below to learn more. When you're there be sure to click on the link, Verb4Concept Online Petition, and add your name to the growing list.

Verb4Concept Main Page.

It will take word of mouth and help from fellow creatives to achieve this initiative, so your support is important.

Thank You.


Mootube launches

In conjunction with PBS, we've (Peel) created MooTube, a look at the daily life of cows, from the cow's eye view.
We rigged up a wireless camera setup, found a bunch of ranches to record on, and off it goes! All this as a viral promotion for Texas Ranch House, PBS's upcoming old west reality show. It's been fun.


New DirecTV Campaign To Launch

A new campaign will break next week for DirecTV created by Deutsch Inc, the company's new advertising agency of record.


Samsung has everyone looking

Samsung's new ad's got people turning their heads and staring at their product. The electronic giant's secretive campaign promises to let us know what's going on April 24 at 12:00 noon (-6GMT)


2006 Good, Bad and Ugly Awards

Wieden & Kennedy (Portland and New York) won both AWNY's Grand Goods for Nike and ESPN in print and TV. Check out the Nike Women print here. Below to view the ESPN TV spot.

Read on for the Ugly.


Yutaka viral for Virgin Atlantic

A fake Japanese programmer, Yutaka, is the main character of a viral campaign by Crispin Porter + Bogusky for Virgin Atlantic. London is showcased through a snazzily designed web site, YutakaLovesLondon with tips on places to go. Click on the plane in the sky and you'll end up at Virgin's site.

An additional site supposedly created by Yutaka, YutakaProjects gives you the power to change the time on Big Ben, raise and lower Tower Bridge and even put a message up at Piccadilly Circus. (hat tip Adverblog)