Over at HeyWhipple's 12secondTV you can find all the episodes of The Nose Janitor. Here, we can now offer you an exclusive interview with The Nose Janitor's Agent.

dabs: Well, by now Nose Janitor's recent rant on the set of his upcoming movie is well-known. He's become a bit of a punch line for the tabloids and one wonders if all this isn't going to hurt Nose Janitor's ratings on 12secondtv. Is it?

Nose Janitor's Agent: You know, this is just....it's crazy. Yes, Nose Janitor is sorry about picking on the assistant director the way he did. He was out of line. But Nose Janitor is a professional. You wouldn't want his job. Seriously. You wouldn't want to have to do the things he does, (I mean, come ON, look at what he does for a living!) ... but he does it without complaining. Could you do it? Seriously, could YOU?

dabs: Ummmm, probably not. Anyway, let's shift to that disturbing special effect we see in all the Nose Janitor movies. That thing on Nose Janitor's head? It's not....it's not...

Nose Janitor's Agent: "It'snot." (LAUGHS) That old joke. Remember? "You think it's a booger but it'snot." Aaaanyway, we specifically shot episode 7 to put to rest those rumors. As you can see in the film, it's VERY clear that our special effects department uses parts of an APPLE to make the main effect. Its very realism is probably what got us into trouble to begin with, but as I said, Nose Janitor is a professional and we're not going to change the way he makes movies just because a few viewers are squeamish. Film is life. Life is art. And let me tell you my little friend ... life, art, and film, they're not always PRETTY. Capeesh?

dabs: Um, okay. Next question: With all the .... well, shall we say "crap" on the web, some critics have charged that Nose Janitor is just feeding off of the public's tastelessness, that his work is...and I quote from a recent review in the Times..."juvenile....puerile...the lowest form of humor imaginable." Your reaction?

Nose Janitor's Agent: See, the thing is this... (PHONE BEGINS TO RING) ...sorry....the thing is this: if you want knowledge, go to the li-berry, okay? Nose Janitor answers to his public. That's who matters to Nose Janitor. Okay? Listen, I gotta take this call. M&M's candy is sponsoring Nose Janitor. Episode 11. Clock it, dude. I gotta bounce. Peace out.

For all the talk about it not being a party year, fewer delegates, less people, less good work, and so on Cannes 2009 was still an advertising mecca. People who produce ads, create ads, shoot ads and run ad agencies were there as well the great clients that make fantastic advertising possible. Congratulations again to Volkswagen for winning a well deserved advertiser of the year. About time, aye? So you might not have spent four hours saying hi to everyone as you walked down la Croisette as you've done in previous years, but the seminars were full, the parties were still good and in the end fantastic work won even if there were fewer winners.

Steve Ballmer figured it out, "this is not a global recession, this is a reset". This is also an advertising reset - the big idea is back and it doesn't matter how you sell it, be it an interactive film, a facebook app or a PR stunt of global proportions. Lets all remember however that those who create the big idea, and those who execute it are people who need to eat and probably feed their children. Advertising agencies need to take a long hard look at what they are charging for. Charge for the idea, and set it free. When masses of youtube folks play on your "30 minutes" making their own films, you've won - but clients should be aware that an idea like that doesn't come from out of nowhere. This is what you pay agencies for.

There were unusual winners this year, and even an honorable mention for Whassup #2 "Change" - which had no advertiser and was not a real agency piece, but the judges wanted to recognize the change in advertising and as soon as the last second played, it brought the house down.

Carl W. Jones revealed to me on Monday what hard work the judges had been put through. The universal idea is what made it as cultural diferences made some jokes hard to understand. One of the judges didn't see the pun in MTV "Cribs" Anti-Knife crime because he thought that was a school dorm, rather than a prison. They had so many fakes thrown out and then one jury had to argue - for days it seemed - about an entry which "they couldn't figure out what category it should be in". It was the Obama campaign that had category problems, and it made history by winning both the Titanium Grand Prix and Integrated Grand Prix.

Straight back from Cannes - I had literally just walked in the door - when I, Angela Natividad of MarketingVox who also had been in Cannes, and always awesome Bill Green of make the logo bigger joined each other for a healthy dose of Cannes gossip in Bob Knorp's Beancast. My 3-year old had picked me up at the airport, and managed to explain the entire story plot of Coraline to me in a spell bounding way waving her arms which much exitment. I raised my eyebrows at her dad when she even recited dialogue (in Swedish), wondering what language she had watched it in, and he mouthed back "No, seriously, she's watched it in English." I told her about the boxes and Nike shoes that had won this award 'in the place where mommy was all week', and she got really exited about it. Weiden+Kennedy, you have just gained your youngest fan.

Here are the show notes & here's the direct link to file. If you like me prefer to subscribe via itunes, do that here.


Fred from the fabled Fred & Farid, Paris, has just flown in, to accept the award"I was on vacation, I didn't even have long pants packed - I had to buy these" he says pointing to his slacks. So he's brought the family to the buzzing advertising festival. Is that different? To have the family in Cannes during the lions? Yes.

- Does having children make you think of advertising different?
- Fred: Yes. ... Before you only had the "idea" of a babies, you didn't understand. I look at things now that we made, even, like tattooing babies, and I cringe. We didn't know. You will only understand it once you have children. Back then we didn't understand. I have the family here, and it's so different, we were on the beach all day. Before, I wanted to seperate advertising from home, but now that I have brought them, this is good. It's bring your own bubble. It takes the edge off Cannes."

I'm sure we're not the only ones to be saddened by the passing of the iconic Farrah Fawcett. She'll be remembered as a pop icon, Angel, TV, Film and off-broadway actress. We'd like to recall a few of the spots she appeared in, mostly during the 70s.


Tucked away in a corner outside the Palais de Festival is a small do-good exhibition of cause marketing. Here visitors can browse print ads for just about every good cause known to man while sipping eco-friendly fair trade coffee. It's a great way to get your mind of the massive amounts of CO2 you burned to get here.

We found two ads worth a mention. One is made by the lovely people at DDB & Co. in Turkey for Amnesty International. It's one of those posters that simply stood out in all it's clarity and simplicity - you got it instantly.


Ad agency creatives at Euro RSCG turned once again to production company @radical media and Editor Jeff Ferruzzo of Outside to take Dos Equis' award-winning "Most Interesting Man" commercial campaign online for a new series of action-packed webisodes. The series, directed by Paul Lind, is entitled "Survival in the Modern Era" and features a young adventurer -- Bear Grylls -- as he details the lessons to be learned online at Dos Equis' "Most Interesting Academy."

The webisodes launched last week. To view the new series online, go to: www.mostinterestingacademy.com

A modern-day survivor, Grylls stars in each episode precariously navigating through his urban terrain as he offers enlightenment on such topics as "Commuting," "Personal Safety," "Overcoming Obstacles," and Making an Entrance." In one comical episode, "Personal Safety," Grylls provides tips on self-defense. Two tattooed-roughnecks engage him in a scuffle. The first is defeated when he is quickly overtaken; the second drops his chain weapon in fear and runs away.