Nevermind if you don't know Swedish, some of these films are quite worth watching anyway (and in each individual post I do my best to explain things), because Roygalan is all about the perfect commercial, and like most short stories told with 30-60 seconds of film, ideas are universal. Plus, it wouldn't be a proper award celebrating commercials 2009 if it didn't hand something to "Carousel"... which it does.

....and the winners are.

BÄSTA REKLAMFILM /GULD - Best commercial, Gold

a.k.a Tonårsfesten by Esteban.

Dead Sea Premier sells cosmetic products enriched with minerals from... the Dead Sea.
This year they launched a campaign for their Anti Age series:
A single radio spot was aired, at the precise second that Israel moved the clock back
and ended the daylight savings time.

This single radio spot was promoted with PR before and after it aired, resulting in wide
media coverage and and unusual number of curious radio enthusiasts that stayed awake
until 2 am, just to hear the single spot:


Beware, bad things happen if you leave your dog home alone.
Stockholms Hundforum (Daytime Dog Care) takes care of your dog when you´re away.
Lack of media spend requires emotional punches:)