McDonald's - Massive McMuffin, Hot cakes and syrup, Double Bacon BBQ - (2008) :30 (New Zealand)

No Adobe Flash Player installed. Get it now.

DDB New Zealand proves that McDonald's Breakfast Menu is always on yor mind with a few freudian slips.

Sound Engineer - Shane Taipari
Production Company: Soundtrax
Toby Talbot : Executive Creative Director
Pul Hankinson : Creative Group Head
Joe Hawkins : Creative
Dave Brady : Creative


Calgary International Film Festival - Expect the unexpected - print, Canada

Wax, Calgary has had some fun making unexpected twists to classic situations. My fave might be the zombie hidden in the russian doll. Not a Zombie? OK, you explain what the heck that is then. I just watched way to many George A. Romero movies in a row to not think "zombie" about pretty much anything. Even the Barber shop one seems like there's a zombie in it somewhere to me. Hmm, maybe they'll show zombie movies - if so count me in. ;) Six more executions inside folks.


9 Things Mark Twain Taught Me About Advertising

"Many a small thing has been made large by the right kind of advertising."

Advertising is life made to look larger than life, through images and words that promise a wish fulfilled, a dream come true, a problem solved. Even Viagra follows Mark Twain's keen observation about advertising. The worst kind of advertising exaggerates to get your attention, the best, gets your attention without exaggeration. It simply states a fact or reveals an emotional need, then lets you make the leap from "small to large." Examples of the worst: before-and-after photos for weight loss products and cosmetic surgery-both descend to almost comic disbelief. The best: Apple's "silhouette" campaign for iPod and the breakthrough ads featuring Eminem-both catapult iPod to "instant cool" status.

"When in doubt, tell the truth."

Today's advertising is full of gimmicks. They relentlessly hang on to a product like a ball and chain, keeping it from moving swiftly ahead of the competition, preventing any real communication of benefits or impetus to buy. The thinking is, if the gimmick is outrageous or silly enough, it's got to at least get their attention. Local car dealer ads are probably the worst offenders - using zoo animals, sledgehammers, clowns, bikini-clad models, anything unrelated to the product's real benefit. If the people who thought up these outrageous gimmicks spent half their energy just sticking to the product's real benefits and buying motivators, they'd have a great ad. What they don't realize is, they already have a lot to work with without resorting to gimmicks. There's the product with all its benefits, the brand, which undoubtedly they've spent money to promote, the competition and its weaknesses, and two powerful buying motivators-fear of loss and promise of gain. In other words, all you really have to do is tell the truth about your product and be honest about your customers' wants and needs. Of course, sometimes that's not so easy. You have to do some digging to find out what you customers really want, what your competition has to offer them, and why your product is better.


Blue Shield - "Uncovered (statues) - Guerrilla, USA

"Uncovered", a statue display "depicting naked humans in vulnerable positions" is meant to bring attention to California’s 6.7 million uninsured residents.


TV3 - Silence / The Librarians - (2008) :30 (New Zealand)

No Adobe Flash Player installed. Get it now.

The Librarians is a new show on TV3 New Zealand and this is how Colenso BBDO, Auckland chose to promote it.

Executive Creative Director: Nick Worthington
Creative: Lisa Fedyszyn
Creative: Jonathan McMahon
Account Director: Karla Fisher
Account Manager: Lucy Pilkington
Account Executive: Virginia Frankovich


Nissan Altima - Chickens crossing the road - print, USA

Pay attention young Padawan - in advertising it is not why the chicken crossed the road, but how. one should not send in work that hasn't been approved yet! TBWA's PR Director alerts us to the fact that this campaign should never have left the building. And again. check our Terms of Service for take down fees. Cheers. From TBWA\Chiat\Day, Los Angeles.


Three winners of the Video Music Awards - Mr. Roboto, Gil Green and Wayne Isham

It is to some (like me the old fart who remembers the first time that moon-dude planted an MTV flag, and Mick Jagger mouthing George Lois genius line "I want my MTV") just a tad weird that MTV stills host the Video Music Awards, as I haven't seen an actual music video on MTV for years. This year marks the 25th annual VMA's - and like with the age of pop-starlets thats right about the time you become largely irrelevant and only watched by die-hard fans who can't let go. (Madonna excluded by she makes up her own rules doesn't she?)

Still, they do it, and they give out little moon-men shaped awards and all the pop-starlets and stardudes are there and some directors get to show off their work - so lets have a look at three winning videos this year shall we? (all inside)

Co-director/Founder Chris Robinson (aka Mr. Roboto) of Robot Films and Co-Director Erykah Badu took home the Best Direction VMA Sunday night at Paramount Studios in Hollywood for Erykah's single Honey off her latest album, New Amerykah.

Robinson is no stranger to the VMA's with over 15 nominations in various categories, but this year marks his first win for Best Direction.


Britney Spears - Piece Of Me - (2008) 3:10 (USA)

Britney Spears - Piece Of Me - (2008) 3:10 (USA)

This video shot by Wayne Isham won Best Pop Video, Best Female Video, and Video Of The Year at the VMA's 2008.


Lil Wayne - Lollipop - (2008) 4:20 (USA)

Lil Wayne -  Lollipop - (2008) 4:20 (USA)

This video shot by Gil Green (co-directed by Dwayne Carter (Lil Wayne)) won Best Hip Hop Video at the VMA's 2008.


Wagstaffe Autobody - Like it never happened - print, Canada

Rethink, Vancouver drive like mad men. But hey, that's alright because Wagstaffe Autobody is like the ctrl-z of car-dents.