Quantcast
 
 

LIAA 2007 Grand Prize Winners

94 entries from 25 companies in the United States have been chosen as Gold and Silver Statue winners in the mediums of Design, Digital Media, Integrated Media, Package Design, Poster & Outdoor, Print, Radio and Television/Cinema for the 2007 London International Awards at the Hippodrome this evening. Now in its 22nd year, the London International Awards honours excellence in Advertising, Design and Digital Media.

One U.S. entry captured the Grand Prize Statue for Print. Saatchi & Saatchi, New York won the Grand Prize with its Print ads, “20th Century,” “Life,” “2/23/07.” Only six Grand Prizes were awarded at the ceremony, chosen from a pool of 17,660 submissions.

18 entries from the U.S. reached Finalist status. Of the 17,660 total submissions from 81 countries, only six percent (6%) reached Finalist status. From that elite group, 1.4% attained Silver status and only 0.5% were awarded Gold Statues. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when 2,600 submissions were considered.

“It is clear that the USA continues to produce some very sophisticated work that is impacting the advertising industry as a whole,” said Barbara Levy, President of London International Awards. "As an organization devoted to acknowledging creative endeavors, we feel privileged to highlight the tremendous talent that is consistently showcased by the United States."

Read on to see the Grand Prize winners.

Adland: 
 

Not-So-Jive Turkeys

"As God is my witness, turkeys CAN fly!"

So far this year, two Thanksgiving-themed commercials soar high above the rest of the commercial flock.

Adland: 
 

Virgin Mobile - Dog Ears / Normal (eng. sub.) -(2007) :30 (Spain)

Virgin Mobile - Dog Ears / Normal (eng. sub.) -(2007) :30 (Spain)

The boyfriend with dog ears is perfectly normal. Long term contracts are not.

Country: 
Commercials: 
 

Clash of the Commercials II - Mother Truckers - Special Badland Edition

Two commercials go head to head in our Free-For-All AdLand Creative Death Cage.*
Who wins? Who ends up jackknifed in the ditch? You decide - that's what comments are for.

In this corner, it's a JCPenney one-day sale commercial for Saturday, November 3rd. In the other corner, it's a Steinmart one-day sale commercial for Saturday, November 10th. Ding! And there's the bell. Who wins?

* Actually, it's more like a one bedroom efficiency.

Badland: 
 

Nike - Spec/To Catch A Predator (2007) 1:06 (US)

Anyone else think the actor in this spec spot looks like Seth Rogan from the movie Knocked Up?

Adland: 
 

Agion - That's Revolting (2007) 1:15 (USA)

Agion - That's Revolting (2007) 1:15 (USA)

Agion, a global leader in naturally safe antimicrobial solutions, has launched the "That’s Revolting!" viral video site (www.ThatsRevolting.com, Press Release) starring Florence Henderson, America’s favorite TV mom. Shot on the original (but reconfigured) set of the classic “70’s TV sitcom that made Henderson an American icon, "That’s Revolting!" features Henderson as the mom in a whacked family that’s inadvertently passing microbes to each other in a series of over-the-top comedic videos. Florence also plays the perennially cheerful host, who urges web viewers to “Spot the Germs’ before family members get ill with everything from Flesh Eating Bacteria to Salmonella. It’s fun for the whole family! Tune in to www.ThatsRevolting.com for videos, games and to enter to win cool prizes!

Country: 
Commercials: 
 

eBay vs. Sony

‘Tis the night before Christmas and all through Adland,
not a creature is stirring, not even a name brand.
My copy is hung by the chimney with care,
in hopes that a holiday badlander, soon will be there.

Back in 2000, Sony created a series of ads where good 'ol St. Nick is drugged and kidnapped. The pre-9/11 terrorists threatened that X-Mas would be canceled if people didn't shop at SonyStyle.com. The ads were pulled because the client thought they would be offensive.

Badland: 
Adland: 
 

Bud Light - "Dude" - (2008) :30 (USA)

Bud Light - "Dude" - (2008) :30 (USA)

"Dude can mean so many things, depending on context and intonation.

Country: 
Commercials: 
 

Proof that advertising works: nygirlofmydreams

Patrick Moberg was riding the NYC subway last Sunday when he saw the girl of his dreams, but before he got a chance to talk to her, she disappeared into the crowd. Instead of walking away from his missed connection, he created a website and posted a web video:

Adland: 
 

Cars under street lamps

Just a coincidence ... again, and again, and again.

Above; Audi /

2nd Renault

Citroen C4 Picasso

C4 Picasso

Badland: 
Adland: 

Pages

Top