I'll let TBWA/Chiat Day explain:
The Pepsi Refresh Project is a multi-million dollar marketing platform that invites people to submit and vote for ideas that help make the world a better place.
That's right folks, Pepsi has turned into a buncha hippies! Do check out the smartly edited commercial where people really come together to create the whole scene, and have a listen to the radio ad I care about to get a full overview of the campaign. Complete your tour by checking out the website refresheverything.com. I must say, I actually find the campaign rather refresing.
To demonstrate Yellow Pages classification ”X-ray”
we made the word ”X-ray” visible only when turning the page
in the magazine while exposing it to a source of light,
in the exact same manner that a real x-ray is read by a radiologist.
With all the abuse the poor clowns are receiving in ads lately, I wouldn't be surprised if a clown union starts throwing lawsuits around. Yeah, we get it, bad clowns are scary, because bad clowns are your dad dressed in a crazy wig and makeup.
More superbowlian ad bannage. I thought I'd collect them all into one post, but if it's one thing you can be sure of this time of year, it is that more "banned super bowl ads" are coming, so I might as well get them out of the way one by one. The WSJ blog says: CBS Puts Kibosh on Potential Super Bowl Ad from KGB and Adfreak quips CBS does not want KGB's head-up-ass spot. I swear, ever since that horse fart there seems to be a competition in who can get the dumbest ad to air during the bowl. Budweiser's "cutting the cheese" never made it to the bowl though.