Radiotjänst Sweden have this viral film where the idea is to send it as a thank you to your pals as a Thank you for paying for your TV Licence guilt-trip. Or and honest thanks, depending on if the recipient paid or not.

The setup is a press conference that the whole country, in fact the whole world, is paying attention to, where the speaker goes on at length about this single hero who has ensured that everything you hear on TV and Radio is independent and free from hidden agendas. She keeps singing the praises of publicly funded programming that remains independent from government, short sighted commercial ventures and how it ensures quality programming. Then the reveal, the hero is you (or in this video your own Dabitch).

Fun fact, the license in Sweden has been renamed "fee" to be less ambiguous and is annually approx €200 per household (not per TV set).

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Related: Radiotjänst - Thank you Supermarket and Swedish state television mock commercial channels while proclaiming they are the only "free" one

Germany is in the lead with 802 entries, followed by France with 521, Sweden with 383 entries and Belgium with 346. Apart from the award show great seminars will be held, Paul Lavoie, Chairman and Chief Creative Officer of TAXI is bringing a professional knife thrower Norbert, psychologist-turned-pornographer Jennifer Lyon Bell and a surprise secret guest to his seminar on Wednesday where they'll explore "the importance of creating an atmosphere of trust to allow creative collaboration to flourish". Later that same day Jeff Kling, Executive Creative Director at Wieden+Kennedy Amsterdam
has a seminar titled Show Me The Ad, You Motherf*****. On Friday WIRED will be asking if creating an iPhone app is yesterdays news check out the full programme to see what is on your "must see!" list.

The Gregory Brothers are on a mission to prove that everything sounds better with auto tune and a mean bass line, even Sony commercials. Hat tip to EricR

New place for anon bitching: where stories of daft clients will make you laugh or cry, but most likely both because you've worked with some of these guys. My fave

Can you please remove the iStockPhoto watermark on the photos? I don’t think it adds anything visually.

The Denver Egotist reports on the undersea billboards hoax, a stunt pulled by Ivar’s Seafood Restaurant in Seattle has veered off the storytelling map and is read as outright lying by punters. In this very creative piece of viral marketing Ivar's had underwater billboards at the bottom of Puget Sound anchored in the mid-1950s to greet the future when everyone would be traveling by submarines.This hoax was backed up with nicely crafted forgeries of old documents from the state's Department of Fisheries and a Ballard diving service, and todays Ivar's promised to bring the billboard back up to the surface - and to celebrate they'd roll back to 1950s prices. When they hauled the (planted) billboard up in August, TV and press and curious onlookers were there to watch the spectacle. Now that everyone knows it's a clever ploy created by Heckler Associates, Seattle, some are feeling quite had. Did this entertaining piece of fiction go too far?

...and it reminded me, just a little of Ving travel agency Underwater Billboard in 2007 - which got a lot of negative publicity as well as positive. The negative was created by divers protesting against "dumping garbage" in the actual sea, but King had no intention of leaving the half-tonne billboard in the water. To show goodwill they brought the billboard back up after four weeks, a shorter run than intentionally planned. The single billboard was much talked about still for months afterward.