Denny's first Super Bowl commercial, created by Goodby Silverstein and Partners, directed by the Perlorian brothers - who also directed the Castrol & Mountain Dew ads in this years super bowl. That's 3 Super Bowl ads they've directed in this years bowl, making it 300% more than what they did last year. ;) Also the voice-over announcer for this entire campaign is none other than acting legend Burt Reynolds.
I made a commercial for Trader Joes explains Carl from Carl's Fine films and shows both a long version and a short version - iPhone ready as well - of the films on the Carlsfinefilms.com website. He shot it in secret, he says, but then some effects really don't looks like something you could just whip out and film with your Treo without anyone noticing (also, what the heck did he film the Treo with? hmm? Explain that, Carl!). Commissioned or not this catchy little diddy is a great viral.
One day I was taking a photo of a primitive but lovely hand-drawn chalk sign when a manager came running over to tell me cameras aren’t allowed in Trader Joe’s. Well, he didn’t say anything about cell phones so I decided then and there to make a commercial for TJ’s on my Treo. Up until now they haven’t done any TV advertising at all so I have no idea if this is the kind of thing they would like.
My Significant Other is a photographer, so when his birthday was coming up I spent a silly amount of time trying to make a camera-lens travel-mug for him to drag his coffee around in. I failed, my welding skills aren't what they used to be and I never did look as cool as Jennifer Beals doing it.
So when this popped into the submission box I mentally high-fived art director Sharad Haksar and Creative Director Anantha Narayan of 1pointsize for coming up with the world's first camera lens calendar. I want this! Click on the image to enlarge it and view the details better.
TARGET AUDIENCE: Key international clients of photographer Sharad Haksar
THE BACKGROUND: Clients receive a lot of desktop calendars as corporate gifts. To stand out from the clutter, the calendar had to be something they've never seen before.
THE OBJECTIVE: To create an innovative calendar that strengthens Sharad Haksar's equity of being a creative photographer.
SOLUTION: The Camera Lens is the most visible sign of a professional photographer. So we designed a long-life desktop calendar that looks like a camera lens. We used the focus, shutter speed and aperture rings to cue the year, month and date. And we sculpted the calendar from a single block of Aluminum.
THE RESULT: a stunning looking calendar displaying dates from 2008 to 2032. And weighing above 4 Kgs.
I would love for this to be a real sneaky campaign for an upcoming Zombie Flick, I love Zombie flicks. I need to eat braaaiiins! Since I'm already in advertising and active on twitter, I have a leg-up on decent folks when it comes to becoming a real Zombie. As Fanboy so eloquently explainsSocial media experts on twitter are zombies and must be stopped:
The zombies then seek each other: You’ll always notice that of the 5,000 followers that a social media expert has that all 5,000 of them are also social media “experts”. Their only form of conversation is to quote each other and live tweet conferences where they gather. Like any good Ponzi scheme the lead zombies can make a good living feeding the hopes and aspirations of the worker level drones who parrot their every blog entry.
Please don't shoot me in the head, for I am but a lowly art director and do not aspire to become a social media guru of any sort. ;)
However, back to the real road signs, it's probably "just a hack" and as "a blog to be reckoned with" points out, it's not even that difficult to do since the geeky-fun people at i-hacker have been kind enough to provide us all with a step-by-step tutorial. I know what I'm doing tonight, wanna come with me?