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Euronews - Opinion Leader - (2008) :20 (France)

 

Cannes Grand Prix print is a copy. (or you be the judge)

It's not quite the aftermath of Cannes Lions without a lot of "Hey, I saw that in ". So here's the required "Cannes prix is a copy" - TBWA Singapore did a campaign for Nickelodeon back in 2005 with the line "Keep them entertained. Or else." That idea sounds familiar, doesn't it?

Badland: 
Adland: 
 

Domestos - You are not alone - print, South Africa

What's in the drain? Voyeurs? Monsters? Spiders? Ghosts? Nono, creepy crawly cootie infested germs my friend. And they're watching us. Now I don't dare shower, much less clean the damn thing. Two more creepy executions inside.

Commercials: 
 

Milk jug re-design has Americans crying over spilled milk. (Literally).

The New York Times reports that the new, clever square milk jug has people crying over spilled milk.

“I hate it,” said Lisa DeHoff, a cafe owner shopping in a Sam’s Club here.

“It spills everywhere,” said Amy Wise, a homemaker.

“It’s very hard for kids to pour,” said Lee Morris, who was shopping for her grandchildren.

But these square milk jugs take up less space in transport allowing for fewer (and fresher) deliveries, waste less space in your your fridge, and are neatly recycled after use. Still, new shapes take some getting used too even if you save space, money, resources, and time on it I suppose.

Best line taken out of context (page2): "A shopper named Jodi Kauffman gave the alien jugs a sidelong glance." *beavis and butthed-like giggle*

So now what to do with all those old milk jugs? make a "Milky Way Outdoor Chandelier" of course, with Alexander Reh's construction list you too can make 14 milk gallons attached to hula hoop and wired with 5 watt holiday lights add a touch of recycle glam to your next outdoor gathering.

Adland: 
 

Coppertone - Crushed by the big C - print Philippines

Careful now, without protection from the sun you might be crushed by the big C. Is it just me who keeps reading "Cancertone" instead of "Coppertone" now?

Commercials: 
 

Tanforan Shell station in San Bruno: "Your anger just earned you a car wash, ma'am."

The rising gas prices are really irritating people over in the USA - and people aren't shy of using this in some way when advertising. Allan1 gossiped about getting one of those $500 a month, free gas to drive a billboard car deals which might save your wallet. Now weekendamerica reports that the Tanforan Shell station in San Bruno offers "stress relief" where drivers can vent their anger against the oil companies by plunging a man dressed as a Shell employee into a tank - and free car washes for the best rant about gas prices: "Cashiers are trained to really encourage all forms of expression during the rant. Well, except for throwing a chair through the window."
Genius, this idea from Bobak Bakhtiari, "a former mental health worker" - could've sworn he was a former ad man. Check out the photos at they even have a rooftop band playing, while a Shell employee sits in the tank waiting to get dunked.

How are your cashiers encouraging people to vent?
If someone comes in and they're upset, we have this protocol where they confuse them by intercepting with really positive feedback suddenly. Let's say someone comes in and they're like, "What the hell is wrong with you? Do you see those gas prices? What's wrong with you guys?" and starts getting revved up. The cashier will typically say: "Great! Wonderful! Look," and just point up to a sign that says "Express Rant = Free Express Wash."

"Your anger just earned you a car wash, ma'am."
Exactly. Or "Your anger can earn you a car wash in few seconds, please step to the side over there." They're directed to guide them to the side of the store where they are monitored as they rant.

What's the price of gas at your station right now?
A gallon of unleaded is going for $4.87.

What? That's outrageous! How can you charge that? That's insane! You're crooks! You're criminals!
Excellent, I love this! Keep going with it...

Adland: 
 

Veet - Everywhere's a catwalk - print, Australia

"Everywhere's a catwalk" oh that's just perfect isn't it? I'm not leaving the house until someone invents a non-stinky and permanent way of removing hair off my legs, where I won't have to waste six minutes of every day with gobs of icky stinky cream that doesn't do much but irritate my skin. Gosh, sorry, I just hate veet.

Commercials: 
 

Anti FRA-law web campaign.

Web agency Starring has joined forces with Fria Tidningen and created a website against FRA with the goal to sabotage the email traffic which the recently passed FRA-law now allows the Swedish National Defence Radio Establishment to read, or as they put it: "the right to intercept all internet exchange points that exchange traffic that crosses Swedish borders". (I guess it is best described as a mini-Echelon).

Swedish bloggers have been writing about this relentlessly since the discussions began, at one point creating a "blog-quake" where nearly every blog in Sweden was listed on the blog-trendgraph site Knuff.se was talking about FRA.
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So Starring's response is a site called HejFRA! (Hello FRA) - where Swedes can fetch a nice little .sigfile to use in their emails, with the idea to "pollute" the data that FRA catches. (Much like those echelon sigfiles years ago, remember them?). You can generate new versions by the click of a button, here's the first one that I got

Hello FRA!
There's no reason to read my mails. I have nothing to do with the ETA, Devrimci Sol or al-Qaida. I've never Ibadat (عبادة) nor built carbombs, I barely know what бомба means. But thanks for your interest!

PS. - Terrorist attacks won't likely be planned over unencrypted emails. Sabotage the FRA law at
www.hejfra.se

Creative posse at Starring: Fredrik Lundgren - Creative Director, Mattias Cederfeldt - Art Director,
Mia Robertsson - Copywriter, Marlene Hernbrand - Production leader, Johan Sahlen – Techical production leader.

Adland: 
 

Dear Natwest bank, phishing spam is killing your brand.

Dear NatWest bank, I was never your customer.

Spam pretending to be from Natwest bank, rambling on with mindnumbing phrases like: "security and confidentiality are at the heart of Natwest Bankline. Your data (and your money) is protected by a number of technologies, including Secure Sockets Layer (SSL) encryption." then asking me to:"Please login to Natwest online banking using the link below and follow the instructions on the screen." ensures that I will never be your customer, even if I did move back to the UK.

These spams are really beginning to piss me off. Last week alone, I received exactly 467 of these stupid Natwest spams. And it hit me. Phishing spams kill brands. I could never trust a bank that allow their name to be abused in such a way.

So where is the IT-brand-brigade, whose job it is to ensure that the brand isn't sullied by internet bullies? To busy commenting on blogs and youtube I assume - I've seen so many "brand managing" tactics go that route. Stopping spam like these should be part of the online brand managing gig as well. Heck, get together with a bunch of other large banks, and form a taskforce that works on stopping all forms of phishing attempts and use that in your brand communication and I might even begin to trust banks again.

Adland: 
 

Heinz Deli Mayo - New York Deli Mom (banned) - (2008) :30 (UK)

Heinz Deli Mayo - New York Deli Mom (banned) - (2008) :30 (UK)

Twohundred people had nothing better to do than complain about this peck.

Sheesh.

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