Norweigan recycle company advertises in Urdu!

Norway has understood what adapting a campaign to the target market really means. Norsk Resirk target market for the campaign that encourages recycling is "the entire population of Norway". Enter a clever media buyer working at an equally clever agency and you have ads adapted for where they are actually placed - common ad sense that is far too often overlooked or ignored.

During the Pakistani culture festival Mela in Oslo the recycling company advertised with a full page advert written in Urdu.

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Low-Carbs Killing the Twinkie? Hear The Supermarket Guru on The Advertising Show

Hear Phil Lempert, Food Trends Editor for NBC’s Today Show, delve into the latest products and trends in the ever changing retail landscape of the food industry. For more than 20 years, Philip Lempert has become an expert analyst on consumer behavior, marketing trends, new products and food trends and thus, evolving into The Supermarket Guru. Phillip is also the host of a syndicated radio talk show on WOR Radio Network, correspondent for BBC Radio 5 Live, columnist for Progressive Grocer magazine, and a regular on The View, Oprah, Discovery Health and Extra.

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Women stereotypes in advertising

“They are better educated, earning more money than ever, and make the bulk of buying decisions. Yet when it comes to wooing women, advertisers could use a lesson in the art of courtship.”

A recent study showed that ads targeted to women were mostly cliched and offensive, more at CNN.com

The Belfast Telegraph agress and lists five typical clichés of woman (as portrayed by advertisers). There's super-granny, The Beauty Bunny, Alpha females, The Fashionista and good ol' Perfect Mum - but do these women really exist in reality and do real women identify with these caricatures?

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Hollywood Pitches In To Help Put Coca-Cola On The Come Back Trail.

Two weeks ago newly appointed Cola-Cola CEO Nevill Isdell laid the blame for the company's less than stellar performance in the marketplace squarely on the shoulders of lackluster marketing. Instantly, Chuck Fruit, the new chief marketing officer for Coke scrambled the troops with a so-called "Iconographic Creative Brief" to the entire roster of company agencies around the world.

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BEST NEW TREND IN ADVERTISING

"YOU'RE A LOSER AND YOUR DREAMS AMOUNT TO NOTHING"

Link: http://nypress.com/17/39/bestof/mediapolitics.cfm

Dreams of heroism and achievement are so last century. Knowing this, the ad guys figure they'll curry a little favor by not bullshitting you. Whether hawking high-speed DSL, the new Lincoln Navigator or cholesterol-reducing Lipitor, the humor in these spots and others like them proceeds from the premise that you really aren't as great as you think you are. Not by a long shot, buddy. Keep an eye out for humiliation and failure. It's today's unique selling proposition.

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The Great Viral Marketing Debate meetup

New Media Knowledge is holding The Great Viral Marketing Debate from 6pm-9.30pm next Wednesday October 6th - it'll be a "celebrity deathmatch" between Justin Kirby (MD at DMC) who will argue it out with Danny Meadows-Klue (Chief Executive, IAB) to determine if viral marketing really is a valid form of advertising.

Reda more about the event here at NMK's site.

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Nokia vs. Sagem

I'm beginning to think that European and American guys shouldn't travel to Asia without some pepto-bismo....

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Taste and Flavor vs. Freshness

Here at Adland we've recently mentioned that Bud and Miller are at it again and before that took a look at the Catfight between Miller and AB. It seems in recent years that the Beer War between these two have really picked up steam.

And now, Miller's taste testing campaign seems to have motivated AB to prove them wrong.

"We realize to compete in an industry controlled by this dominant market leader we had to think and behave as what we call here an enabled challenger," said Victor Rutstein, director of Miller Trademark Brand Development. "That mentality is applied to everything we do including how we deliver the message of choice and taste to every piece of the marketing mix. It also means we have to look for opportunities to zig when they are zagging." "There's no better way to generate reconsideration than through experiential programming like the Miller Taste Challenge," said Rutstein.

A-B already is moving forward with its Fresh initiative. During a recent Las Vegas conference with distributors Bob Lachky, vp-brand management and director of global brand creative, told wholesalers that TV advertising for the effort, which wasn't shown because it was still in development, is the best he seen from his agency roster. Marketing also will shine a spotlight on the born on dates stamped on A-B products.

"In our opinion if we're winning on taste, that seems to be what matters the most," said Rutstein. "We're pretty confident in the substance and character of our beer. Let the consumer make the choice."

Do read more to see the choice ads from Miller and Bud.

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Calvin Klein still not getting it - sex does not sell, but they do try.

In an effort to break all possible taboos CK depicts a female model engaging in what looks like tossing a male models salad - or assmunching if you prefer - on a huge billboard at Lafayette street NYC. A shot of the (yawn) risque poster can be seen in all it's glory here at Metroblogging NYC **Update link corrected. Or go to researcher instead.

The CK admen and women might have missed the news that Sex does not sell according to Headlightvisions report conducted on CKS (presumed) target - the youth market. The D-Code 'offers insight into the driving themes that lie behind current and emerging youth trends' report 'discovered' that sexually explicit images in advertising doesn't brand anything (du'h! File under "obvious"), and bores the young creative consumers that CK want to attract. Hat tip to researcher who's not in the target market. ;)

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Thou Shalt Not Shill: Advertising's New Religion

Advertisings new religion David Lubars, BBDO's new creative director is featured in a meaty interview over at New York magazine.

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