Moaom fruit chews new wrapping too sexy.....

"Won't somebody think of the children!?"
Someone did - Ananova reports that a catholic college has complained about the new wrapper design for Haribo's Moaom fruit chews - the fruit on the wrapper seems to be copulating. If you have a dirty mind.

"We are shocked at the shameless presentation of sexual practices on the wrapping, which includes not only sexual intercourse but also fellatio and cunnilingus," wrote the St Blasien Jesuit College near Bonn.

(to see the wrappers read more...)


Bikes against Bush guy gets arrested

Remember the resourceful Parsons student, Josh Kinberg, who made a bike act as a dot matrix printer so he could leave messages on the pavement as he cruised down the street? Well, he just got himself arrested for it. On his blog you'll find that he has a video of his arrest posted together with another video where he's being interviewed on Hardball.


Hear Patrick Meyer on the Consumer Shift on The Advertising Show

Hear Patrick Meyer, founder and CEO of NOW Inc., share how companies need to re-connect their business model to where the consumer is shifting. Patrick Meyer is a unique hybrid among business leaders. He has been a close adviser to the top CMO’s and CEO's leading the world's top brands like Coke, Sprite, Virgin Mobile, Miller Lite, Jeep/Dodge/Chrysler and others on how "to aggressively drive business growth". Patrick has also been one of the CEO's behind advertising and marketing's leader, WPP – building and running its "growth focused marketing consulting company" - Fusion 5.


Rethink the cool - Red Spot sneakers are finally available

Looks like adbusters is trying to un-swoosh Nike.

"Our $250,000 marketing budget will run out mid-November, so we’re counting on thousands of jammers like you to keep painting symbolic red dots on your sneakers, adbusting Nike posters and billboards in your vicinity, and uncooling the swoosh every chance you get."

Black Spot Sneaker


Pinball dreams - replayed.

Ford Fiesta vs Nissan Terrano - who is the original pinball wizard? Nissan Terrano poster above....


Marketing to women a no-brainer that marketeers don't get.

"Studies from around the globe suggest women are responsible for 85 per cent of all purchasing decisions - yet by Stevens's reckoning, 80 per cent of all ads either offend women, ignore them or hark back to stereotypes developed 50 years ago."

The Australian writes about advertising failing to communicate with women, and interviews a few people along the way. Choice quote from Amanda Stevens; "Unfortunately a lot of marketers think that sticking a picture of a woman in an ad is a marketing strategy."
Hat tip to Clayton.


Sex no longer sells

British brand consultancy HeadlightVision's report on the latest cutting-edge trends "found that youths were bombarded by sexually explicit advertising to the point where the ads no longer moved them. It concluded that if brands wanted to reach young trend-setters, they needed to use more subtle techniques."

Allison O'Keefe, global editor of the HeadlightVision's report, D-Code said, "Sexual imagery is becoming so mainstream that it is becoming such a regular part of their life that it doesn't break through any more. It's not shocking them and its not clearly marking it (a brand) as youth-orientated or anti-conventional."

There's also more in another article here.


India adverts use sex and humor to sell

Over in the big colorful land of India they have discovered that sex really does sell, if coupled with toungue in cheek humor. No, not that cheek.
Traditionally, they've steered away from being so bold as to do raunchy ads, but if you make the punter laugh at the same time you can get away with almost anything as long as you highlight your products special features.


Subway in Germany depict 'twin towers" on trayliners

How do you remind people that Subway is the 'healthy' lunch alternative in countries where no Jared ever dieted with them? Easy, make lots of tray liners, advertising the film Super size me, depicting an obese Statue of Liberty holding a packet of freedom fries, showing a giant fatty hamburger crushing twin towers as panicked citizens run away. Top it off with the headline "Why are Americans so fat?" and you're ready to cause controversy. (read more to see images)


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Voor Art-Directors die kunnen lezen... For those who are eclectically curious about art, street art, movies, media, poetry and the world in which we live, the tasty mag Maisonneuve has an offer too good not to share. All North Americans can sign up and get the mag free for six months. Read "Kafka on Prozac" about Christmas in Saudia Arabia, if Paris Hilton wrote poetry, interviews with young artists or simply let the sexy illustrated covers grace your coffee table.