Either we've become really really cynical or people are trying to pull the wool over our eyes too often, but Superfish reckons that the Seth Green mugging videos are fake. Why? We'll, if you look at this first one where he freaks out, it seems that he's pausing for the other players to have time to say their lines. Does that seem right to you?

Quoting the fish;

Now a new video has popped online last night (after the jump) that's supposedly security footage of Seth getting mugged which also looks staged as shit. So I went back and found the old e-mail of him freaking out and that's when I noticed something odd. The link redirects me to YouTube via Threshold Interactive: A marketing firm. Whoops! And I hope Seth Green didn't pay a lot for this.

The freakout video was posted by TheCaligirl310 who has only had an account since October 4 2009, and the response video which is security footage of Seth getting mugged was posted last night by MegaChzheads. If you check teh intartubes for anyone named MegaChzheads you'll find he's all about Seth Green's mugging, on Digg, Reddit, ebaumsworld and any other buzz-propelling site out there. 88 hits in total. Can't say he doesn't work hard for the money.

If this is just a stunt, what the hell is the point?

American Society of Media Photographers (ASMPNY) say "Don't Screw Us"

"If you're an artist you should protect your work" says some anonymous guy in this ad, because of course we should all wear oak barrels around our body to protect us from pickpockets, it's up to us to protect from wrongdoers. Yeah? No. If you do disable right-click on your portfolio site, people will complain, if you add DRM people will scream, and if you don't people will pass your copyrighted works on like Wil Wheaton just experienced. It is indeed a complicated issue, as in damned if you do and damned if you don't.

To reinforce Coates' position as the 'experts in equipment hire' these radio ads play out scenarios were people have the wrong equipment. Like candles instead of real lights.

Client: Coates Hire
Agency: Ideaworks, Sydney
Production Company: Stellar
Creative Director: Paul Knights
Assoc Creative Director: James Gali Barrow
Copywriters: Paul Knights; Tom Russell, James Gali Barrow (also AD)
Agency Producer: Norma Johns

Unicef Toy Soldiers row
Unicef Toy Soldiers Bag
Unicef Toy Soldiers standing

Y&R South Africa created a bag of playing children in classic toy soldier green plastic. I like it.

The challenge
The African continent has the world’s highest number of child soldiers, fighting in wars they don’t believe in, for causes they don’t understand. UNICEF extract many of these children from combat and reintegrate them into society. Y&R Johannesburg's aim was to rally support for this programme.
The Solution
Sending out a direct mailer that garners support for UNICEF’s child soldier programme. Initially, the mailer appears to be a typical packet of toy soldiers, but once opened, the recipient finds that the figurines are in fact children - reading books, playing soccer, riding bikes and doing other childhood activities.
Results

Commercials: 

Sexist ad ban of the week goes to UlsterTrader.com who ran this billboard, featuring a bra-clad cleavage with the headline Nice headlamps and below that asking asking what do you look for in a car?

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