The old saying about life being stranger than fiction applies for advertising as well, this "speed kills" sign in Tomsk a PSA encouraging drivers to slow down as speed kills, has gotten a funny addition. A car crashed into it. For realsies. Can we give out Lions awards for real life irony?
In Tomsk, the driver crashed into an advertising design with public service announcements for the safety of road dvizheniya. Obychny poster with the slogan "Speed must be reasonable" in a crash has become a complex social project, worthy of winning the advertising festivals. Unfortunately for the advertising business, this statement is not a fictional accident for more effective social impact of advertising on the drivers.