The Superbowl ads by Groupon might have been a really good deal initially, when Groupon paid $3 million to run a 30-second commercial during the Super Bowl, plus the pre-bowl and post-bowl ads created by CP+B. Alas, the backlash reaction against the offbeat jokes in the ads made Groupon decide to pull the ads a week after the bowl, while were still busy betting on the winner between Groupon and Livingsocial in who offended the most.
Good writing sells, and so does rambling funny writing, as this listing for a urine-free wetsuit has gotten a lot of attention. Probably because it's really quite funny.
This listing for my urine-free wetsuit is getting a lot of unexpected attention which is nice but I'm feeling I should do something positive with all the 'f*cking energy man', so I've decided to give 90% of the money it makes to the Red Cross to aid their efforts in Japan. That sounds all 'oh look at me I'm so nice I'm giving to charity' doesn't it... yeah well p*ss off.
PA¥ FOR JAPAN has collected stuff you can buy into one simple page, and slapped the #prayforjapan tag with the name. You can follow @payforjapan on twitter as well, where they announce new things as they arrive. So if you want the Lady Gaga bracelet, a skateboard or the wheels for one you'll probably find something that strikes your fancy here. The w+k poster we mentioned earlier is listed, and if you created something where the money goes to Japan, make sure to let them know.
The Burger King account, worth $300 mil. annually in major measured media, has left Crispin, reports AdWeek. Crispin Porter + Bogusky has been their agency of record for seven years, taking over the account in 2004 in a shift from WPP Group’s Young & Rubicam. CP+B launched the subservient chicken with the Barbarian Group had people dump their facebook friends for a Whopper, discontinued the whopper - just to see how people would react (they freaked out).
Living with tobacco-related diseases and the devastating effects of tobacco use take center stage in the latest creative from truth®, the nation’s largest smoking prevention campaign for youth.
“Unsweetened truth” is a new commercial from truth, directed by Harvest’s Baker Smith, that vividly illustrates the impact of smoking on health. In the spot, six real people suffering from tobacco-related disabilities are featured on a parade float traveling through the heart of Hollywood. As the float travels along, spectators can see the obvious physical disabilities each person is living with. They can also hear the half-dozen participants “singing” a tune about the many different flavors used to enhance tobacco products. It can be viewed here: http://www.thetruth.com.
This new series of spots are about discovering what makes the Fanta World so special through showcasing different moments of the day in each character’s life. This time we revealed more about their own perspectives, by telling the story through their eyes and at the same time revealing more of their own personalities. This gave us a more intimate understanding of why each character is so special - what makes them laugh, who their friends are and what they're into.