NewsDirect Features Adland - "Advertising community hits the 35.000 members mark"

Advertising community hits the 35.000 members mark reads the headline at NewsDirect.

The worlds largest community for advertising people,, has hit 35.000 members. The site is run by the Swede Åsk Wäppling from Copenhagen, and it's always been her goal to keep the community financed by members rather than advertising. It has succeeded.

Hear Paco Underhill on “Why We Buy” and our “Call to the Mall” on The Advertising Show

Hear Paco Underhill, explain the research and ideas behind his best-selling books, “Why We Buy” and “Call of the Mall.” In his books, Paco applies his research methodologies to the retail environment where he dissects the behavior of everyday consumers and how people live, work, play and spend. Paco has over 21 years of experience in behavioral research and consulting. His international consulting company, Envirosell, has established its reputation as an innovator in commercial research and as an advocate for consumer friendly shopping environments and packaging.


Church of Sweden re-brands it's 4.000 subbrands

The Swedish agency go.garbergs is working with the Church of Sweden and their brand(s). The mission is to make the CoS' 4.000 brands into one.

The Church of Sweden is a "national" church, until a couple of years ago it was the Church of the State of Sweden. During the years since Gustav Wasa the Church of Sweden has been the national moral and religious guide but now the Swedes, known as the most secular people in the world, is free to choose to be member or not. Still about 85% of the Swedes are members but the stats is decreasing.


A double dose of iconic comebacks.

Morris the Cat? The Energizer Bunny? They're back!

Perhaps up next, the return of Max Headroom for Coke and Frito Bandito for everyone's favorite corn'n'oil chip!

...actually, bringing Max back would be kinda cool.


Compression evil on the Aussie airwaves.

It happened a couple of years ago with television and a programming/commercial compression device called the Time Machine - It's rationale? Time for more commercials! And now, some greedy muthas down unda are doing the same thing on the radio.

" TOP rating Melbourne radio station FOX FM has admitted it uses new technology to speed up songs on its playlist... He denied the process allowed the station to squeeze in more commercials."


Chevy corvette ad withdrawn after complaints.

SFGate reports that the Chevy Corvette ad directed by Guy Ritchie has become a PR nightmare. The ad shows the daydream of a young lad - clearly too young to drive - taking a sleek Chevy corvette for a fast flying ride to the tunes of Jumpin' Jack Flash. Consumer safety groups protested saying "This ad is certainly among the most dangerous, anti-safety messages to be aired on national television in recent years", and Chevy yanked it off the air.

The ad can be viewed by super adgrunts here.


Hotlinking to big sites is legit - they don't care a bit.

Tom over at themediadrop has been scratching his head about hotlinking lately. Why is it that sites such as the heavily trafficated Drudge report gets away with both bandwidth theft (in the form of hotlinking) and copyright infringement when little known blogs would get kicked off their webhosts for less? In his post "Hotlinking: It's obviously legit, right? (wrong.)" he shares some comments he received when he asked about the practice at the newspapers that Drudge was hotlinking to. A Times spokesperson got back to the Media Drop with the reply: "We took a look but Mr. Drudge had no photos up in the manner you had described in your e-mail." revealing their pale grasp of how the web works, not viewing the source or right-clicking an image to see it's "properties".
The images Drudge showed from the Times were hosted at the Times website, infringing the photographers copyright (and/or the papers) and piggy-backing on their bandwidth in one go. That is, unless Drudge had permission to do so, which none of the papers asked said that he had.


Another 4 music producers interpret ABSOLUT

We all know, how the famous bottle looks, but what about the voice of Absolut?
A preview site is up at where you can use the invitation code AT2004 and get free downloads.


Gone in 30 seconds

"Online gaming all night: Cool. Hour after hour downloading MP3s and porn: No problem. Thirty seconds so you can try to sell me something? Outta here. How the 18-34 male is reinventing advertising."

Another 'the 30'' spot is dead' article, although very true and insightful.

Wired article Link »


Stealth advertising & ad-creep

The LATimes has an article called "The pitch you won't see coming" on ad-creep and "stealth" strategies- like SubservientChicken from BK, film shorts made by advertisers (BMW, American Express, etc), and promoters in disguise as normal folks in the crowds- becoming more and more common in advertising today. (free reg req)
Read on for an excerpt...