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WWF - Hot water cup - (2007) Guerilla

Campaign objective/ creative brief:
WWF wanted a simple ‘take-away’ to make an impression at the important United Nations Climate Change Conference in Bali last December. Made with a special ceramic coating, as a hot beverage was poured in, the graphic of the world’s land mass vanished under the rising sea, symbolically showing the effects climate change may soon have if action isn’t taken. Fortunately action was taken in Bali. During the event, where 250 of these cups were given out to the most influential attendees, Dutch Environmental Minister Jacqueline Cramer said, “the WWF cup dramatically captured the critical nature of the global warming issue.”
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Commercials: 
 

Road Safety - Pictures of You - (2008) :60 (Australia)

Road Safety - Pictures of You - (2008) :60 (Australia)

A Total Tear jerker of an ad.

 

DHL ‘Super Fast’ - Factory - (2008) :20 (China)

DHL ‘Super Fast’ - Factory - (2008) :20 (China)

Date of 1st Release: 20th January 2008

 

DHL ‘Super Fast’ - Garage - (2008) :20 (China)

DHL ‘Super Fast’ - Garage - (2008) :20 (China)

Date of 1st Release: 20th January 2008

 

DHL ‘Super Fast’ - Business Center - (2008) :20 (China)

DHL ‘Super Fast’ - Business Center - (2008) :20 (China)

The water guy hasn't even changed the water yet.

Date of 1st Release: 20th January 2008

 

DHL ‘Super Fast’ - Shop - (2008) :20 (China)

DHL ‘Super Fast’ - Shop - (2008) :20 (China)

A simple idea, shot in a room full of mannequins.

Date of 1st Release: 20th January 2008

 

One Show Ad shortlist and winner tour - Brazil

I haven't had this much fun laughing at swear words since that time I was recording a bunch of stoned creatives from *Scpf about Spanish curses. They'd explain "I shit in your oblat holder" is bad but "I shit in your milk" is worse.

Commercials: 
 

Kim Kardashian Bongo press ads.

Bongo are currently running a press campaign featuring Kim Kardashian. I don't know when being famous for getting urinated on in a homemade porn-movie made you a great fashion icon, I must have missed that memo. I can't think of anything less tasteless.

Oh, and IANAL but the Child protection and Obscenity Enforcement act USC 2257 means that if a porn video is released commercially, those who star in it have to sign a release form while showing ID. "Leaked video", my ass.

Commercials: 
 

ASH - Smoking kills more than terrorism - (2008) Poster (New Zealand)

To drive home the point of how many actually die from smoking, ASH and DDB New Zealand compare the cancersticks to the twin towers. I have a weird feeling that I've seen this before.

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Commercials: 
 

Director Bill Scarlet brings the best out of kids.

Production co HANraHAN would like to remind you that if you're after some excellent kids performances - who you gonna call? Why director Bill Scarlet of course - see a cute film on why inside.

Adland: 

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