Tarako - Swimming Giants - (2009) (Japan)

Tarako attack! The giant hunger can sneak up on you when you're spending the day at sea. HAVE NO FEAR the giant babies are here. This is the weird dream you have after eating too much of this stuff, right?

As the economy is in termoil and agencies and brands begin looking inward, it is also a time for individuals to be reflective on what they have done, where they are and where they want to go. It's a question I ask myself as I try to figure out what is the next step for me in my career, and I know I'm not alone. Maybe it's because we work in an ever-shifting business that is always basing hires and fires on winning new business or that many ad folk are willing to move to wherever the best opportunities are located, but there's something about a perspective on looking back on where you were before you look forward. So I posed a question to ad folks I follow on Twitter, as well as some others to find out the answer to this question.

What is one thing you would do different in your career if you could start over?

And, I got some very interesting responses.

Mark Wnek, Chief creative officer of Lowe NY, AdAge columnist: I would have started my own agency very early on.

Alex Bogusky, CCO/Cripsin Porter + Bogusky: I’m pretty sure I have made one ill-advised decision after another. But I wouldn’t change a thing.

Luke Sullivan, CCO/GSDM Idea City: I wouldn't worry as much about what the ad judges thought of things, like I used to when I was younger. I SO wanted to score in the ad books and I think that wasn't a great idea for a couple of reasons. First of all, it limits your thinking. Before you put pen to paper, you are skewing your thinking to what other ad people might judge as good -- rather than doing what you think is the right thing for the client. The other reason why it was probably a bad idea is I beat myself up so much about it. Don't get me wrong, the shows are great. I love looking at the books. But don't judge yourself by them. I did, for years, and I always came away thinking, "MAN, I suck."

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