For its innovative NASCAR promotional campaign, Fox Sports tapped the creative and production team at Engine Room to create a series of comic book style graphic vignettes recapping the thrills, spills and upsets from each week’s race. The project began with Dan Schmit and Engine Room's shooting unit traveling to the legendary Daytona Raceway to film the competing NASCAR drivers from which to create their comic book alter egos. With these key assets in place, the Engine Room design team defined the look of the Fox Sports/NASCAR motion comic, with an appropriately high intensity color palette. Each week throughout the season Engine Room will create a :30 second comic recap tease as an introduction to the upcoming NASCAR race.

Tommy Noonan at Amalgamated made the QR code that looks like Jesus in this high-tech Augmented Reality celebration of Lent. Those who couldn't make it to the nearest priest with sooty fingers yesterday could just stick the QR code on their forehead, point their webcamera at themselves, and pick the ash patterns they liked.
"When you can't make it to church on Ash Wednesday, they you can get them virtually."

High-tech religion. So very cyberpunk. Oh god, I just said cyberpunk. I'm old.

ABVV Equal Pay Day, the day for equal pay has turned to the time-tested homage to drive their point home. This years ad mimics the world famous Satisfaction video by Benny Benassi. Equal Pay Day carries the message that women must work longer than men, to earn annually as much as men. The wage gap in Belgium is 22% on average (gross, on a monthly basis, including part-time work). Last year was 23.46%.

This years ad carries the message that grandmother must work longer in order to make as much as men do, and have the same pension.

Celebrity spokesperson with fans who love to see her "be herself"? Check! Keenan Cahill lip syncing? Check! Three internet-boys with skinny ties? Yep! Double Rainbow guy? Yes! Dancing babies? Oh yeah. Puppies? Got that. Jennifer Aniston drinking water while a saxophone plays and wind machines blow her hair? Yes, sadly. Funny? Gee, they seem to have forgotten that.

Somehow this stupid viral sells smartwater.

Jean Kilbourne, Ed.D., launched a movement to promote media literacy in the late 1960s to prevent the problems and public health issues she saw, including violence against women, eating disorders, and addiction. The connection was advertising and media. She is internationally recognized for her groundbreaking work on the image of women in advertising and her critical studies of alcohol and tobacco advertising, and if you never heard of her before, today would be a good day to give her a few minutes of your time. Five, to be exact.

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