The NameGame is now closed to new entries as the ad agency take their time to mull over the great names alrady entered.
182 people sent in between 1 and 30 (!!) name suggestions for the Danish ad agency in search of a new identity, some were puns on advertising, some were too clever by half, some were the names the contestants would use if they start a shop one day, a large number of them were really quite good. :) We'll be back to announce the winner on August 22nd. Thanks all for playing!
Radar Magazine takes a look at luxury toilet paper branding. There is some rather bizarre advertising for a "luxury" brand called Renova from Spain, which takes a more fashionista and sexual approach than the majority of other toilet paper brands.
Here are a couple of the Obligatory Platitudes:
Ogilvy & Mather: "It's all about big ideas. Intelligent ideas. Ideas that spring from a deep understanding of consumer needs and behaviour."
Clemmow Hornby Inge: "The best way to get a big idea is to get a lot of ideas."
Euro RSCG: "The power of one".
St. Luke's: "The easiest way to lead people is to climb to the top of a hill. See what direction they are moving in already and then jump in front of them."
Overall, it looks like BBH's site was found to be the quickest, simplest, and easiest to understand, with the least amount of BS.
New Zealand's Hell Pizza chain is getting some backlash from its billboards around Auckland and Wellington which feature George Bush.
Outdoor Advertising New Zealand is reviewing who is behind the boards and whether the Advertising Standards Authority needs to become involved.
Hell's media manager, Matthew Blomfield, says they expected to cause a bit of a stir. He says it is meant to provoke discussion and be a little edgy, instead of bland, boring advertising.
Patryk probably hasn't seen the award winning commercial Nikon F5 Granny on Pier back in 1997, which was also shot with the Nikon still camera alone in order to show off how fast that shutter speed is - but you can. Funny how the idea god works isn't it? In one film it's the selling point of the camera, in the other it's just a technique to tell a story with.