'Career women make bad mothers'

The Guardian reports that the OAA campaign designed to promote the effectiveness of billboard advertising has withdrawn the poster that read: "Career women make bad mothers" after an outcry from the offended public. "Educashun Isn't Working" and "1966. It Won't Happen This Year" will be running instead.

The campaign was devised by veteran creative Garry Lace, from the Beta agency, to show the power of billboard advertising as an alternative to digital advertising. He was unavailable for comment at the time of publication.

Audi A5 - Suicide / Krass - (2009) :60 SPEC

To be perfectly clear (as Audi has asked us to kindly spell it out in big bold letters for non-advertising people who may not know what the word "spec" means) - a SPEC ad is an ad not paid for, nor approved by the brand that is depicted in the ad.

Wired reports that Adidas have created a virtual 3-D world that can be accessed using an upcoming line of five men’s sneakers.

All users have to do it surf over to Adidas.com and hold up their sneakers in front of a webcam, which opens up the pop-up world that is embedded in the sneakers tongue.

“We are not trying to mimic a real-world look, we have a more stylized, pop-up book creative approach,” says Barbour. “The neighborhood is displayed on a two dimensional computer screen, but you can use your shoe to control the angle and depth of view and zoom in and out, giving a 3-D sense of perspective.”

File under: ossom with a note pointing to "quite useless" still. Not like the Leo Augmented reality kiosk which I'm sure made kids demand twenty times as many lego boxes bought for them, as they otherwise might have.

Heineken Walk In Fridge Box
Mini Boxes

This Badlander is hilarious, and classic. The ideas are good, and unusual, they appeared in the same city, only ten days apart (or less even). If there was ever a time I'd bet on the idea-God messing with creatives heads, this one is it.

Around the 16th/17 of December, TBWA\Neboko sent people with giant boxes out in the Christmas shopping crowd. Presumably, they had bought some lucky fellar a walk-in-fridge, just like in that ad. This made for eye-catching ambient, especially as people were trying to bring them on trams.

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