Playboy - 31 Years (2006) Print (Brasil)

Playboy Brasil celebrates 31 years of the magazine in this print ad.

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Mercury Ad Campaign Blames Aliens

Mercury Insurance's latest campagin is a bit silly. The ads and website, by MarketPower Group, focus on Dr D.B. Selwick and his research that Mercury Insurance has such low rates because it's run by aliens from Mercury. Playing off a conspiracy theory theme, the site has "evidence" as well as some of the TV commercials.

"A dry list of facts may have sold auto insurance in the past, but not anymore. Today, audiences want to be entertained by advertising," said Erik Thompson, director of advertising.

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Troika Design Group Establishes Brand Identity for The CW Network

Come this September 20th, a new primetime TV network will hit the air (the first in 10 years!) with a logo, tagline, aesthetic, and on-air identity created by Los Angeles design firm Troika Design Group.

The CW Television Network, which merges The WB and UPN networks (which both cease operations in September), isn't your parent's television network--it eschews the big, corporate, made-for-everyone TV mentality for a more intimate, relatable voice, and Troika's branding for the network reflects this.

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Film Four - Films For Free (2006) Newspaper (UK)

In a previous link lust we pointed to an commercial for Film Four featuring Dame Judi Dench dressed as a lobster, Ewan McGregor as a tomato, Willem Dafoe, Ray Winstone, Rhys Ifans, Lucy Liu and others.

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Richard Yelland creates first spot for Right Brain Media

Right Brain Media has signed director Richard Yelland for exclusive US spot representation. Yelland has already wrapped his first project for the company, a PSA for the Life Rolls On Foundation (LRO), a non-profit 501(c)3 Foundation that exists to be a grassroots resource and an advocate on behalf of young people who have sustained a spinal cord injury (SCI).

"Pool," which will debut on Fuel TV this month, tells the semi-biographical story of Darwin Holmes, a wheelchair-bound athlete who finds himself poolside, staring, one imagines, into the watery abyss, contemplating the physical limitations imposed by his condition. Instead Holmes rolls his chair over the edge and into the pool – which turns out to be empty. Holmes uses his skill, dexterity, and ferocity, as he skates the pool in his wheelchair.

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Jessica Yu of Nonfiction Spots helps women share their secrets

Nonfiction Spots commercial director Jessica Yu has been working very closely with P&G and the creatives at Leo Burnett, Chicago, on an 11-spot broadcast campaign for a fairly massive campaign promoting the 50th Anniversary of Secret. The project has included recent Times Square promotions, ShareYourSecret.com website, etc. In addition to traditional broadcast channels, the spots along with a behind-the-scenes video featuring Jessica talking about the experiences on the set filming women as they reveal their secrets in the campaign.

Jessica went to great lengths to organize the production and to work closely with the agency and the talent (who are indeed "real people"/non-actors), to ensure that the talent's participation in this experience would be very positive.

Spots inside....

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Problem middle child in Target banner ad

The banner links to Target's Take Charge of Education, where they donate 1% of REDcard purchases to schools.

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MPA creates superhero to promote relevancy

To help out the Maagazine Publishers of America, they've created a mascot. Yes that's right. In an Adage article, Magazine Industry's New Mascot Doesn't Fly Well With Many, Captain Read (pronounced Red - supposedly meaning that magazines are read) isn't winning any friends from those in the industry. Some find him lame, others are miffed that they weren't consulted prior to launching the $50,000 campaign. You can see pictures of the Captain here on the MPA site.

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Toyota Rav 4 "Happy Together" commercial bannage reversed

Back in May Saatchi & Saatchi's ad for Toyota's Rav 4 was banned by the Advertising Standards Complaints Board in New Zealand after 17 people complained. The spot shows a husband and wife fighting over who gets to the car first. See more husbands and wives racing each other in badland.

Now the ad is being allowed back on television for mature audiences only.

But today the appeal panel allowed Toyota's appeal and said the ads could run after 8.30pm for adult audiences only.

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Hasselhoff is the leather-clad King of the Internet

David Hasselhoff shows off his sense of humour in this viral for Pipex seeded by Maverick Media. Superadgrunts, click on the image below to watch.

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