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Discover the world’s first Global Mood Clocks that reflect the “mood” of a city by showing the dominant colour from the latest GPS tagged photo uploads to Flickr, as well as the top trending Goog
New Website for Brand New School from Linked by Air Opens-Up Company's Content and Creative Talents
NEW YORK, LOS ANGELES and LONDON -- Jan. 12, 2011 -- International production company and design studio Brand New School (BNS) is very proud to announce the official launch of its new website, online now at http://www.BrandNewSchool.com. The site launched in beta mode during the recent holidays, and today, BNS founder, executive creative director and director Jonathan Notaro and his colleagues are inviting everyone to please visit, provide feedback, and share in the fun. The site has also been nominated for a Favourite Website Award (FWA); to cast your vote, please visit http://www.thefwa.com/submissions/brandnewschool-com
To create the print campaign, this years awards book , and a web film for the 2011 Golden Egg awards, CP+B Europe decided to have an international jury re-judge last years winning entries.
"It's not just a ploy, it's about searching for if there is an international language of good ideas"
says Gustav Martner who managed to rope colleagues as far away as Accra, Ghana, Hong Kong and nearby Riga, Latvia in on the project. It might seem as if CP+B just did a world tour to film for a local award, but as usual in advertising it's finding the right people to play with.
"I was fortunate enough to meet Adewale Famosa from Primus Advertising while he was in Amsterdam when I was there, and they produced their part of the judging themselves once they had the materials and rules sent to them."
To create the campaign, and book, for the Golden Egg awards in Sweden, CP&B Europe CD's Gustav Martner engaged some collegues halway across the word the re-judge last years entries.
"It's not just a ploy, it's about searching for if there is an international language of good ideas" says Gustav Martner.
The last image is a new international diploma, given to the winners from last years award after being "re-judged" with the new international jury.
For full story, see CP&B has the Swedish Golden Egg awards re-judged by international jury and have a peek at The Golden Egg website.
How do you put together the best jury for judging Swedish advertising? We made three different juries in Africa, Eastern Europe and Asia cancel last years decisions and rejudge the winners.
See full story: CP&B has the Swedish Golden Egg awards re-judged by international jury., the print work and the 2011 Golden Egg website.
Ever since celebrities have been on twitter, advertisers have wanted them to shill their products. Sellouts like Kim Kardashian can make ten thousand dollars a tweet if they play their cards right. Companies signing up celebrities for talking about products on Twitter have sprung up like mushrooms all over the world, and have now been warned by the Office of Fair Trading (OFT) in the UK to be clear about their methods.
OFT says it should be clear to people that those pushing products or services are getting paid in cash or with gifts. The OFT describes the 140 chars without full disclosure as ''deceptive'' advertising.